Steve Aoki Shows Off His Kooky Side in Hilarious Ad for for Liquipel
The Music Artist Gets Goofy with Help from Lord Danger
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The ShamWow guy may have to retire, because a polo shirt-clad Steve Aoki puts him to shame in this commercial for waterproofing product Liquipel. It's hard to believe this spot isn't an internet spoof as the popular musician/DJ and a bubbly blonde sidekick show off the seemingly too-good-to-be-true water-repellent technology. Aoki -- whose projects include a label, the Dim Mak clothing line and Sol Republic headphones -- signed on with the company in September of last year after having his own equipment treated with Liquipel.
Production company Lord Danger created the spot for the brand without a creative agency and even penned the copy itself. The quirky collective has worked on Aoki projects before, as well as music videos and videos for FunnyorDie.
Credits
- Date
- May 21, 2014
- Agency :
- Lord Danger
- Brand :
- Liquipel
- Client :
- Liquipel
- Director :
- Dan Packer
- Producer :
- Maxwell Riesberg
- Producer :
- Josh Shadid
- Production Company :
- Lord Danger
- Art Design :
- Paul Bianchi
- Sound Design :
- Dan Kenyon
- Cinematographer :
- Aaron Grasso
- Editor :
- Dan Packer
- Colorist :
- Gregory Reese
- Wardrobe Design :
- Patrick Glendening
- Makeup :
- Daniela Grasso
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