Sharkproject : Stop Sales/Stop Finning
Y&R Germany's ongoing work with the Sharkproject (click here for a previous print effort) includes two cutlery-intensive
Published On
Feb 13, 2007

Editor's Pick
Y&R Germany's ongoing work with the Sharkproject (click here for a previous print effort) includes two cutlery-intensive ads attacking what CD Christian Daul calls "the commercial killing and exploitation of sharks." There's also a billboard (see the PDF) that attempts to portray the shark in a different, happier light, pictured with a sort of toothy grin. This is in conjunction with a TV spot that accompanies footage of a swimming shark with a soundtrack of children singing "For He's a Jolly Good Fellow"
Credits
- Date
- Feb 13, 2007
- Creative Director :
- Uwe Marquardt
- Creative Director :
- Christian Daul
- Art Director :
- Helge Kniess
- Art Director :
- Daniel Tripp
- Copywriter :
- Andreas Richter
- Copywriter :
- Vera Mittler
- Print Producer :
- Marion Lakatos
- Client :
- Sharkproject
- Agency :
- Young & Rubicam-Frankfurt
- Brand :
- Sharkproject
Need a credit fix? Contact the Creativity Editors
Project Type