Sharkproject : Stop Sales/Stop Finning

Y&R Germany's ongoing work with the Sharkproject (click here for a previous print effort) includes two cutlery-intensive

Published On
Feb 13, 2007
Stop Sales/Stop Finning

Editor's Pick

Y&R Germany's ongoing work with the Sharkproject (click here for a previous print effort) includes two cutlery-intensive ads attacking what CD Christian Daul calls "the commercial killing and exploitation of sharks." There's also a billboard (see the PDF) that attempts to portray the shark in a different, happier light, pictured with a sort of toothy grin. This is in conjunction with a TV spot that accompanies footage of a swimming shark with a soundtrack of children singing "For He's a Jolly Good Fellow"

Credits

Date
Feb 13, 2007
Creative Director :
Uwe Marquardt
Creative Director :
Christian Daul
Art Director :
Helge Kniess
Art Director :
Daniel Tripp
Copywriter :
Andreas Richter
Copywriter :
Vera Mittler
Print Producer :
Marion Lakatos
Client :
Sharkproject
Agency :
Young & Rubicam-Frankfurt
Brand :
Sharkproject

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Project Type