Verizon has gone all celebrity with its recent ads reuniting some of the cast from 30 Rock. Now, in a new campaign aimed at the Hispanic market the brand has tapped Mexican actor Diego Luna to promote its services in a hilarious way. In the new spot created out of The Community, Luna berates a guy trying to watch a movie with poor streaming speed.
Luna appears in a doctor's waiting room (where people are reading magazines featuring him on the cover) and treats the bewildered movie viewer to a masterclass in acting, switching from angry to friendly in the blink of an eye. "Don't you know how hard it is to make a movie?" he fumes. "And you watch it like that?"
The ad promotes Verizon's 4G LTE network for streaming movies, TV and other content.