This Telecom Campaign Takes a Fly-on-the-Wall Look at a Real Family
Tom Tagholm Directs Reality TV-Style Ads Filming British Clan on Unmanned Cameras
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The U.K. telecoms firm TalkTalk has taken a reality TV-style approach to advertising in its latest campaign, which features footage of an ordinary British family filmed over two weeks by unmanned cameras.
Tom Tagholm, the Park Pictures director known for his "Meet the Superhumans" campaign for Channel 4, worked on the campaign, with agency CHI & Partners. The aim, says TalkTalk, is to reveal the "central roles technology and connectivity have come to play within the family unit." But the edited footage isn't just about people on their phones, tablets or watching TV (although those things do appear, and the latter is very reminiscent of hit show "Gogglebox.") It also captures real-life moments, both funny and emotional, in the life of the family, who were cast after a three-month search.
As well as the launch film, seen here, the campaign will consist of a series of ten films, centered around the strapline "It matters" -- for example "Telly after a hard day's work. It matters," or "Boys. They matter." Print and out-of-home executions will feature stills from Olly Burn, a photographer who joined the family for two weekends in order to capture moments from their day-to-day lives.
Micky Tudor, Creative Partner at CHI & Partners, said: "This is a very brave, completely unprecedented campaign, which proves that the small, humble moments of everyday life have as much power to capture our imaginations and move us as do the big, glossy, aspirational scenes of traditional advertising. We're incredibly proud of it, and we feel we've stumbled across some truths about family life today that no other brand has yet touched on."
Credits
- Date
- Oct 03, 2016
- Agency :
- CHI & Partners
- Brand :
- TalkTalk
- Client :
- TalkTalk
- Consumer Managing Director :
- Tristia Harrison
- Director, Marketing :
- David Parslow
- Creative Head :
- Paul Godfrey
- Head of Brand :
- Mark Moloney
- Brand Manager :
- Jeanine Peters
- Executive Creative Director :
- Jonathan Burley
- Creative Partner :
- Micky Tudor
- Creative Director :
- James Bolton
- Creative :
- Danny Hunt
- Creative :
- Dan Watts
- Creative :
- Rob Webster
- Head of Art :
- Marc Donaldson
- Head of Art :
- Emma Modler
- Lead Designer :
- Loty Ray
- Chief Strategy Officer :
- Neil Goodlad
- Creative Planner :
- Simon Ringshall
- Creative Planner :
- Katherine Barnett
- Producer :
- David Jones
- Creative Producer :
- Ruby Hill
- Production Assistant :
- Hannah Greene
- Production Assistant :
- Alfie Glover-Short
- Chief Executive Offier :
- Nick Howarth
- Business Director :
- Tom McCoy
- Account Director :
- Catrin Tyler
- Account Director :
- James O'Reardon
- Account Manager :
- Maddison Done
- Coordinator :
- Joel Kaas
- Production Company :
- Park Pictures
- Director :
- Tom Tagholm
- Executive Producer :
- Stephen Brierley
- Producer :
- Fran Thompson
- Production Manager :
- Ananda Grace
- Director, Photography :
- Luke Scott
- Sound and Visuals :
- Jon Boyce
- Sound and Visuals :
- Transmission TX
- Transcoding of Rushes :
- Mark Purvis
- Transcoding of Rushes :
- Mission Digital
- Visual Post Production :
- MPC
- Post Production Producer :
- Amy Richardson
- Visual Effects Artist :
- Bruno Fukumothi
- Colorist :
- George Kyriacou
- Editing Company :
- Stitch
- Editor :
- Tim Hardy
- Sound Supervisor :
- Glen Gathard
- Audio Company :
- Pinewood Studios
- Sound Editor :
- Adam Bourne
- Re-Recording Mixer :
- Peter Hansen
- Foley Editor :
- Jemma Riley Tolch
- Foley Artist :
- Peter Burgis
- Music Company :
- Leland Music
- Media Agency :
- m/SIX
- Media Planner :
- Matthew White
- Social Media Agency :
- Nonsense
- PR Agency :
- MHP Communications
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