A stylish, thrilling ad from U.K. drugstore Boots isn't what you'd expect for a skincare product. Promoting its skincare brand No7's Ready line, it depicts a woman dressed in a flowing, ethereal gown, running across a penthouse and crashing through the window. After her dramatic leap, she finds safety in the air mattress below, and we discover that she's a stuntwoman, 50-year-old Amanda Foster.
The spot was created out of Mother London and helmed by Oscar-winning director Susanne Bier ("In a Better World," "The Night Manager") via Smuggler. Its star has doubled for Beyonce, Naomie Harris, Whoopie Goldberg, Nia Long and Vivica Fox. She also happens to be a single mom of three.
Her life happens to embody what the Ready line is all about. First introduced the April of last year, the brand has put its focus on women "getting ready," to what they're "getting ready for," according to a statement.
"At No7, we believe that beauty isn't about showing off, it's about showing up," said Kristof Neirynck, Walgreens Boots Alliance vice president, skincare, global brands in the statement. "And to feel in control of how you show up, it's important to have the best possible skin for your age. Amanda is the perfect choice for this advert- she's a woman doing something extraordinary, whilst defying the conventions of age and showing the impact women can make when they feel at their best."
Previously, No7 campaigns featured Author Chimamanda Ngozi Adichie and Alessandra Ferri, who at 19 was The Royal Ballet's youngest ever principal dancer but decades later, at 52, became its oldest ever principal.