Goddess Garden, an organic skincare company, needed to increase e-commerce sales while simultaneously supporting growing velocity at high-profile brick-and-mortar retailers, including Target and Whole Foods.
With sunscreen season approaching, Guru quickly launched a hybrid strategic digital platform to ensure support for both objectives. Combined with a timely announcement from the FDA on the safety of active ingredients found in sunscreens, Guru leveraged Goddess Garden’s clean label to convert conventional sunscreen customers. For e-commerce, Guru created a high functioning digital sales funnel integrating content marketing, Paid Social and Paid Search to capture both active category and product interest. Engagement was nurtured to online sales through remarketing and integration with CRM. On the brick-and-mortar side Guru leveraged data intelligence including store loyalty, product consumption and competitive conquesting to hyper-target media placements driving consumers into brick and mortar. Store attribution tracking observed consumers exposed to ads who entered one of our participating retailers.