Prudential : Sunrise

Follow the sun.

Published On
May 31, 2011

Editor's Pick

Droga5 debuts its first work for Prudential, a montage of beautiful scenic shots tied together by a single sunrise. According to Creative Chairman David Droga, the entire film was shot in one day, within a three-hour window. Smuggler director Ringan Ledwidge set up 100 cameras across the country to track one sunrise from multiple points of view.

Credits

Date
Jun 01, 2011
Brand :
Prudential
Client :
Prudential
Agency :
Droga5-New York
Production Company :
Smuggler
Director :
Ringan Ledwidge
Chairperson :
David Droga
Executive Creative Director :
Ted Royer
Executive Creative Director :
Nik Studzinski
Group Creative Director :
Kevin Brady
Head of Integrated Production :
Sally-Ann Dale
Copywriter :
Graham Douglas
Art Director :
Katie Potochney
Art Director :
Ben Wolan
Producer :
Ben Davies
Associate Producer :
Sarah Frances Hartley
Producer :
Sally Humphries
Executive Producer :
Allison Kunzman
Editing :
Spot Welders
Editor :
Rich Orrick
Assistant Editor :
Marlo Nespeca
Producer :
Lynne Mannino
Post Production :
The Mill
Executive Producer :
Sean Costelloe
Producer :
Dan Roberts
2D Lead Artist :
Iwan Zwarts
Colorist :
Fergus McCall
Music :
Yann Tiersen
Song Title :
"Ashes"
Sound Studio :
Sound Lounge
Sound Mixer :
Rob Sayers
Executive Producer :
Patrick Milling Smith
Executive Producer :
Brian Carmody

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Project Type