Their latest idea comes from South Africa, where FCB Cape Town tackled a major problem with kids' sunscreen -- most children hate having it applied. The agency therefore developed a giant slip and slide for the beach that squirted SPF 50+ water resistant sunscreen at kids as they go down it. The aim was to get kids (wearing goggles) coated in suncreen without the moaning and complaining normally involved -- all the parents needed to do was rub it in. According to the agency, over 100 children had their suncreen applied in one hour -- and if the video is to be believed, they had great fun doing so. And although clearly there can't be a slide for every beach, we can see the idea having possibilties for the likes of pools and water parks.