Taco Bell's Super Bowl ad launches its new Quesalupa, a quesadilla-chalupa hybrid, with the news that it's going to be bigger than everything....including man-buns, drones, Tinder, hoverboards and even football. The ad, by Deutsch L.A., broke on Sunday nigt during the game and features cameos from the likes of James Harden, "Texas Law Hawk" Bryan Wilson, known online for over-the-top legal advertising, and Giorgio Tsoukalos, star of History Channel's "Ancient Aliens."

Prior to the game, Taco Bell tried to create buzz around the launch by posting photos of celebrities holding a green brick, and spinning the story that new menu item was so top-secret, the people in the Super Bowl ad weren't allowed to know what it was, and had to hold a green brick instead. It also began taking pre-orders for the new product launch on Feb. 1, despite the fact that no-one knew what they had pre-ordered.

To read about the strategy behind the campaign, head over to AdAge.com.