These Hilarious Ads Might Make You Think Seriously About Microsoft's Surface Pro

Latest From M:United Sing Praises of Flexible Computing Device

Published On
Aug 29, 2016

Editor's Pick

Microsoft has done a swell job of showing up Apple in its ads. Back in 2014, for example, the marketer took the comparison strategy Apple previously employed in its award-winning "Mac vs. PC" campaign and sicced it right back on its Cupertino competitor as a way to show the merits of its own Cortana over Siri.

Now, in new hilarious demo ads out of M:United/McCann and directed by Reset's Daniel Warwick, Microsoft pits the Surface Pros against Mac laptops. One depicts a potential customer writing on a Surface Pro screen with a stylus -- and then trying the same on a Macbook face-- to no effect. All the while, a goofy bard, who serenades the buyer along with a ridiculous back-up singer who literally pops out of nowhere, turn what could have been a boring demo into brilliant comedy.

In another ad, that same bard sings the promises of the Surface (its flexibility, light weight, and more) over the Mac, which he croons is just about as useful as a hat for a cat.


Aug 29, 2016
Brand :
Client :
Agency :
Chief Creative Officer :
Sean Bryan
Chief Creative Officer :
Tom Murphy
Executive Vice President, Executive Creative Director :
David Banta
Executive Vice President, Executive Creative Director :
Lew Willig
Executive Vice President, Executive Creative Director :
Susan Young
Executive Vice President, Executive Creative Director :
Daniela Vojta
Creative Technology Director :
David Cliff
Senior Art Director :
Trinh Pham
Designer :
Kelly Kim
CVice President, Global Advertising and Media :
Kathleen Hall
General Manager, Global Advertising :
Deana Singleton
Director, Global Advertising :
Erin Friedman
Manager of Global Advertising :
Ashley Anderson
Senior Manager of Global Advertising :
Dawn Novak
Account Managing Director :
Kevin Nelson
Executive Vice President, Global Group Account Director :
Tina Galley
Senior Vice President, Group Account Director :
Darla Price
Account Supervisor :
Courtney LeBlanc
Account Executive :
Maria Villena
Group Director, Strategy :
Michelle Kiely
Senior Strategist :
Priyanka Nigam
Senior Strategist :
Courtney Bernstein
Director, Integrated Production :
Aaron Kovan
Senior Producer :
Melissa Tifrere
Producer :
Rebecca Magner
Music Executive Producer :
Eric Johnson
Vice President, Project Management :
Stella Warkman
Senior Project Manager :
Vinny Tran
Production Company :
Reset Content
Director :
Daniel Warwick
Managing Director :
David Morrison
Executive Producer :
Jeff McDougall
Executive Producer :
Jen Beitler
Line Producer :
Veronica Madrigal
Director, Photography :
Alwin Kuchler
Editorial Company :
Arcade Edit
Editor :
Will Hassel
Editor :
Ali Mao
Assistant Editor :
Chris Angel
Executive Producer :
Sila Soyer
Producer :
Gavin Carroll
Visual Effects/Finishing :
Executive Producer :
Robert Owens
Producer :
Karena Ajamian
Lead Flame Artist :
Noah Caddis
Lead Flame Artist :
Aaron Neitz
Music :
We Are Walker
Music :
Doodle A Heart
Music :
Get The Surface
Music :
Detachable Keyboard
Executive Producer :
Peter Gannon
Executive Producer :
Sara Matarazzo
Producer :
Rachel Rauch
Company :
Beacon Street Studios
Music :
Just a Shame
Managing Director :
Andrew Feltenstein
Executive Producer :
Adrea Lavezzoli
Audio Mix :
Heard City
Mixer :
Keith Reynaud
Mixer :
Cory Melious
Executive Producer :
Gloria Pitagorsky
Color :
Company 3
Colorist :
Tim Masick

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