These Hilarious Ads Might Make You Think Seriously About Microsoft's Surface Pro
Latest From M:United Sing Praises of Flexible Computing Device
Editor's Pick
Microsoft has done a swell job of showing up Apple in its ads. Back in 2014, for example, the marketer took the comparison strategy Apple previously employed in its award-winning "Mac vs. PC" campaign and sicced it right back on its Cupertino competitor as a way to show the merits of its own Cortana over Siri.
Now, in new hilarious demo ads out of M:United/McCann and directed by Reset's Daniel Warwick, Microsoft pits the Surface Pros against Mac laptops. One depicts a potential customer writing on a Surface Pro screen with a stylus -- and then trying the same on a Macbook face-- to no effect. All the while, a goofy bard, who serenades the buyer along with a ridiculous back-up singer who literally pops out of nowhere, turn what could have been a boring demo into brilliant comedy.
In another ad, that same bard sings the promises of the Surface (its flexibility, light weight, and more) over the Mac, which he croons is just about as useful as a hat for a cat.
Credits
- Date
- Aug 29, 2016
- Brand :
- Microsoft
- Client :
- Microsoft
- Agency :
- M:United/McCann
- Chief Creative Officer :
- Sean Bryan
- Chief Creative Officer :
- Tom Murphy
- Executive Vice President, Executive Creative Director :
- David Banta
- Executive Vice President, Executive Creative Director :
- Lew Willig
- Executive Vice President, Executive Creative Director :
- Susan Young
- Executive Vice President, Executive Creative Director :
- Daniela Vojta
- Creative Technology Director :
- David Cliff
- Senior Art Director :
- Trinh Pham
- Designer :
- Kelly Kim
- CVice President, Global Advertising and Media :
- Kathleen Hall
- General Manager, Global Advertising :
- Deana Singleton
- Director, Global Advertising :
- Erin Friedman
- Manager of Global Advertising :
- Ashley Anderson
- Senior Manager of Global Advertising :
- Dawn Novak
- Account Managing Director :
- Kevin Nelson
- Executive Vice President, Global Group Account Director :
- Tina Galley
- Senior Vice President, Group Account Director :
- Darla Price
- Account Supervisor :
- Courtney LeBlanc
- Account Executive :
- Maria Villena
- Group Director, Strategy :
- Michelle Kiely
- Senior Strategist :
- Priyanka Nigam
- Senior Strategist :
- Courtney Bernstein
- Director, Integrated Production :
- Aaron Kovan
- Senior Producer :
- Melissa Tifrere
- Producer :
- Rebecca Magner
- Music Executive Producer :
- Eric Johnson
- Vice President, Project Management :
- Stella Warkman
- Senior Project Manager :
- Vinny Tran
- Production Company :
- Reset Content
- Director :
- Daniel Warwick
- Managing Director :
- David Morrison
- Executive Producer :
- Jeff McDougall
- Executive Producer :
- Jen Beitler
- Line Producer :
- Veronica Madrigal
- Director, Photography :
- Alwin Kuchler
- Editorial Company :
- Arcade Edit
- Editor :
- Will Hassel
- Editor :
- Ali Mao
- Assistant Editor :
- Chris Angel
- Executive Producer :
- Sila Soyer
- Producer :
- Gavin Carroll
- Visual Effects/Finishing :
- Method
- Executive Producer :
- Robert Owens
- Producer :
- Karena Ajamian
- Lead Flame Artist :
- Noah Caddis
- Lead Flame Artist :
- Aaron Neitz
- Music :
- We Are Walker
- Music :
- Doodle A Heart
- Music :
- Get The Surface
- Music :
- Detachable Keyboard
- Executive Producer :
- Peter Gannon
- Executive Producer :
- Sara Matarazzo
- Producer :
- Rachel Rauch
- Company :
- Beacon Street Studios
- Music :
- Just a Shame
- Managing Director :
- Andrew Feltenstein
- Executive Producer :
- Adrea Lavezzoli
- Audio Mix :
- Heard City
- Mixer :
- Keith Reynaud
- Mixer :
- Cory Melious
- Executive Producer :
- Gloria Pitagorsky
- Color :
- Company 3
- Colorist :
- Tim Masick
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