A Dad With a Sleeping Baby Shows How 'The Hive' Can Make Your Life Easier
U.K. Smart Home Tech Brand Is Expanding to the U.S. and Canada
Editor's Pick
Smart home technology system The Hive, which is expanding internationally, demonstrates all the ways it can make your home life easier with a spot featuring a dad and his cute sleeping baby.
The ad, by CHI & Partners, was directed by Max Malkin of Prettybird and shows the man using his Hive phone app to switch off the lights, TV and music once his baby has finally fallen asleep in his arms. (Parents will have been there -- one false move and the baby wakes up.)
The spot, airing across the U.K., the U.S. and Canada, features products including the Hive Active Plug, which allows customers to turn the TV off remotely, and Hive Active Light bulbs, which can be dimmed or switched on and off through the Hive app. A series of other spots will rollout throughout the summer and autumn.
The campaign aims to introduce the U.K.-headquartered Hive brand to new territories including Canada and the U.S., following parent company Centrica's commitment to invest 500 million pounds to take the Hive experience multi-market. According to the agency, it aims to avoid the tech-focused stereotypes of the connected home category -- instead showing how smart home products have a meaningful impact on daily life.
"Our aim was to bring the human touch to the Hive brand," said Nicky Mackrell, global brand and marketing director, Centrica Connected Home, in a statement. "We want everyone to be able to connect with the Hive experience, not just people interested in technology."
Credits
- Date
- Jun 26, 2017
- Agency :
- CHI & Partners-London
- Joint Executive Creative Director :
- Micky Tudor
- Creative Director :
- Jay Fretwell
- Creative :
- William Cottam
- Creative :
- Duncan Brooks
- Creative Planner :
- Oliver Feldwick
- TV Producer :
- Rob Steiner
- Creative Producer :
- Ruby Hill
- Business Director :
- Sarah Carolin
- Account Director :
- Eliza Sloss
- Production Assistant :
- Hannah Greene
- Production Company :
- PRETTYBIRD
- Producer :
- Ted Thornton
- Director :
- Max Malkin
- Director, Photography :
- John Lynch
- Grade :
- The Mill
- Production and Visual Effects :
- Big Buoy
- Producer :
- Polly Durrance
- Offline Editing :
- The Whitehouse Post
- Producer :
- Antonia Porter
- Editor :
- Sam Gunn
- Audio Producer :
- Wave
- Engineer :
- Aaron Reynolds
- Engineer :
- Tom Heddy
- Music Company :
- Tin Drum Music
- U.K. Voiceover :
- Callum Cameron
- U.K. Voiceover :
- Dolly Wells
- Voiceover :
- Juliana Yazbeck
- Voiceover :
- Stefan Trout
- Agent :
- Neo
- Social Media Agency :
- AllTogetherNow
- Social Media Planner :
- Flora Proudlock
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