Like many of us, power couple Megan Rapinoe and Sue Bird remain stuck at home, adapting to life during coronavirus.
In three spots timed to Pride month, life insurance company Symetra shows how the Women’s Soccer World Cup winner and the triple WNBA championship title holder are tackling the everyday complications that come with life on lockdown.
In one 30-second spot, the couple is casually “working from home,” doing soccer and basketball drills around their apartment while taking time out to bake or redecorate. Rapinoe says they originally had lots of plans, but “plans changed ... One of the best things we did was think about how to plan for our future because there’s good things ahead.”
In two other 15-second spots, Rapinoe tends to her small window garden, trying to give a potato some sun, and Bird bakes what is meant to be banana bread—sans bananas.
“You can’t predict the future, but with Symetra life insurance company, you can prepare for it,” reads the endline of each spot.
The ads, running across social, digital and TV in 18 markets, come from Seattle-based creative agency Copacino+Fujikado, Symetra’s agency-of-record since 2004. Jess Coulter of O Positive directed.
The spots began running on June 21 during the virtual 2020 ESPY Awards Show, which was hosted by Rapinoe, Bird and Seattle Seahawks quarterback Russell Wilson and will continue through the end of July. The couple are scheduled to appear in more for Symetra through 2021.
As the case with several campaigns, the coronavirus presented difficulties when it came to filming. Rapinoe and Bird had to shoot the spots using an iPhone and iPad while the production team guided them over the phone.
“Symetra is thrilled to have Sue and Megan help us deliver the message that even though ‘you can’t predict the future, you can still prepare for it’ to a more diverse customer base than we’ve traditionally reached,” said Trinity Parker, senior vice president of marketing, communications and public affairs at Symetra in a statement.