A Little Boy's Talisman Brings Luck in Allegro's Charming Christmas Ad
Film for Polish Auction Site Follows Last Year's Epica Grand Prix Winner 'English for Beginners'
Editor's Pick
Polish auction site Allegro tells the charming tale of a little boy and his lucky tailsman in its holiday film this year.
In the spot, created by Bardzo in Warsaw and directed by Jesper Ericstam of Social Club, the boy is given the talisman purse by his parents as a gift, bought online from Allegro as he's pretending to be a native American in a teepee. It appears to be bringing him luck; he falls out of a tree and is not hurt, the girl he likes sits next to him on the schoolbus, he's saved from trouble at school by a lucky bell and manages to evade school bullies. His soccer team even wins-- and everyone at school wants the talisman. However, is the purse really the talisman? Or could it be the local vagrant, who's always around at opportune moments? Eventually, the boy makes his decision.
The same agency and director combination made last year's holiday spot for Allegro, about an elderly man learning English, which won a Grand Prix at Epica in Berlin last week, and was also awarded at Cannes.
Credits
- Date
- Nov 27, 2017
- Agency :
- Bardzo-Warsaw
- Brand :
- Allegro
- Client :
- Allegro
- Director :
- Jesper Ericstam Social Club
- Copywriter :
- Monika Kamińska
- Agency Producer :
- Bartek Nowak
- Executive Producer :
- Tomasz Hryniszyn
- Director, Photography :
- Henrik Stenberg
- Music :
- Marcus Bergkvist
- Telecine :
- Swiss
- Colorist :
- Max Strömberg
- Sound Director :
- Martin Dahl + Rio de Post Warsaw
- Online :
- Rio de Post
- Art Producer :
- Joanna Pezinska
- FAD :
- Michal Pilat
- Makeup :
- Ewa Drobiec
- Creative Director :
- Hubert Stadnicki
- Art Director :
- Karolina Czarnota
- Client Services :
- Bartek Nowak
- Producer :
- Grazyna Bastek
- Music :
- Music Super Circus
- Music :
- Adam Nordén
- Post Producer :
- Douglas Wahlberg
- Sound Director :
- Media.Monks
- Offline :
- Kuba Pietrzak
- Art Producer :
- Monika Sajko
- Stylist :
- Beata Frankowicz
- Casting :
- Maciek Golebiowski
- Location Research :
- Anna Blachnia
Need a credit fix? Contact the Creativity Editors