Warburtons : Taste Test

Where the heck are they going?

Published On
Feb 13, 2012

Editor's Pick

In this spot from RKCR Y&R's new campaign for British baker Warburtons, an army of breakfast eaters are stopped mid-bite and sent running. To where? You'll have to watch and find out.

Directed by Smuggler's Jamie Rafn, the spot is just one facet of the effort, which also includes an online and Facebook component where Warburton fans can sign up to win a very special job at the company.