Diet Coke's new "Get a Taste" campaign, from Droga5, poses the question "What if life tasted as good as Diet Coke?" Previous answers to that question have involved a crowded flight and a carwash, but the latest "Get a Taste" spot has a much simpler setting: a living room.
Except the living room happens to be populated by Taylor Swift and an adorable kitten. No, wait -- two kittens! Scratch that -- seven kittens! Oh, hold on now -- dozens of kittens!
So the answer to "What if life tasted as good as Diet Coke?" in this case is clearly cute overload and internet meltdown.
By the way, this spot has prompted another question here at Creativity headquarters (one inspired by the famous horse-sized duck meme): Would you rather fight 100 kitten-sized Taylor Swifts or one Taylor Swift-sized kitten?
Either way, pass the Diet Coke and bring it on.