Would You Rather Fight 100 Kitten-Sized Taylor Swifts or One Taylor Swift-Sized Kitten?
Latest Iteration of Diet Coke 'Get a Taste' Campaign From Droga5 Prompts Cute Overload
Editor's Pick
Diet Coke's new "Get a Taste" campaign, from Droga5, poses the question "What if life tasted as good as Diet Coke?" Previous answers to that question have involved a crowded flight and a carwash, but the latest "Get a Taste" spot has a much simpler setting: a living room.
Except the living room happens to be populated by Taylor Swift and an adorable kitten. No, wait -- two kittens! Scratch that -- seven kittens! Oh, hold on now -- dozens of kittens!
So the answer to "What if life tasted as good as Diet Coke?" in this case is clearly cute overload and internet meltdown.
By the way, this spot has prompted another question here at Creativity headquarters (one inspired by the famous horse-sized duck meme): Would you rather fight 100 kitten-sized Taylor Swifts or one Taylor Swift-sized kitten?
Either way, pass the Diet Coke and bring it on.
Credits
- Date
- Oct 15, 2014
- Brand :
- Diet Coke
- Client :
- Diet Coke
- Agency :
- Droga5-New York
- Chairperson :
- David Droga
- Chief Creative Officer :
- Ted Royer
- Creative Director :
- Casey Rand
- Creative Director :
- Karen Land Short
- Copywriter :
- Matt McCarron
- Art Director :
- Conor Hagan
- Chief Creative Officer :
- Sally-Ann Dale
- Head of Broadcast Production :
- Ben Davies
- Broadcast Producer :
- Verity Bullard
- Integrated Production Business Manager :
- Librado Sanchez
- Senior Brand Strategist :
- Katy Alonzo
- Social Media Strategy Director :
- Tom Hyde
- Senior Social Strategist :
- Mitch Gellar
- Production Company :
- Caviar
- Director :
- Keith Schofield
- Executive Producer :
- Cathleen Kisich
- Editorial :
- Cosmo Street
- Editor :
- Dominic Leung
- Assistant Editor :
- Zoe Mougin
- Producer :
- Anne Lai
- Post Production :
- The Mill - New York
- Executive Producer :
- Sean Costelloe
- Visual Effects Producer :
- Will Mok
- 2D Lead :
- Jade Kim
- 2D Compositing :
- Yoon Sun Bae
- 2D Compositing :
- John McIntosh
- 3D Lead Artist :
- Christian Nielsen
- Colorist :
- Fergus McCall
- Sound Director :
- Sonic Union
- Studio Director :
- Justine Cortale
- Producer :
- Pat Sullivan
- Mix :
- Paul Weiss
Need a credit fix? Contact the Creativity Editors
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