This coffee ad about making things 'simpler' gets increasingly weird

A woman imagines how her life would be if everything was simple in a new comedic spot by U.K. coffee brand Taylors of Harrogate. The ad, by Lucky Generals, promotes a new range of coffee blends with "simple" names—Latte, Espresso and Cafetiere—that explain plainly what they're for rather than using fancy language. The creative idea sees the protagonist going into a reverie about a life in which everything is that straightforward: she asks the postman to marry her, they find a dream house, have a kid, win a "sizeable sum" on a game show and the woman then becomes a company boss. Her final wish, however, takes the story into bizarro world—the woman decides she wants to be a stingray, and her husband and son throw her off a pier. The absurdist ending gives the spot, directed by Randy Krallman of Smuggler, a quirky twist that might make it more memorable than similar campaigns. The TV ad will be accompanied by outdoor ads, bus wraps and digital work across Facebook, Instagram and food-and-drink websites.

This coffee ad about making things 'simpler' gets increasingly weird

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