This coffee ad about making things 'simpler' gets increasingly weird

Work by Lucky Generals for Taylors of Harrogate promotes coffee blends with straightforward names

Published On
Apr 20, 2021

Editor's Pick

A woman imagines how her life would be if everything was simple in a new comedic spot by U.K. coffee brand Taylors of Harrogate. 

The ad, by Lucky Generals, promotes a new range of coffee blends with "simple" names—Latte, Espresso and Cafetiere—that explain plainly what they're for rather than using fancy language. The creative idea sees the protagonist going into a reverie about a life in which everything is that straightforward: she asks the postman to marry her, they find a dream house, have a kid, win a "sizeable sum" on a game show and the woman then becomes a company boss. Her final wish, however, takes the story into bizarro world—the woman decides she wants to be  a stingray, and her husband and son throw her off a pier. 

The absurdist ending gives the spot, directed by Randy Krallman of Smuggler, a quirky twist that might make it more memorable than similar campaigns. The TV ad will be accompanied by outdoor ads, bus wraps and digital work across Facebook, Instagram and food-and-drink websites.


Apr 20, 2021
Client :
Taylors of Harrogate
Agency :
Lucky Generals
Media Agency :
Director :
Randy Krallman
Production Company Producer :
Gustav Geldenhuys
Production Company :
Editor :
Matt Pochettino
Editor :
Marshall Street Editors
Post-Production :
Post Producer :
Jon Purton
Grade :
Jason Wallis
Sound :
Aaron Taffel
Sound :
Rascal Post
Music Composition :
Goldstein Music Ltd

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