New frontiers for America's official shoe

How we made the cowboy boot mean confidence for all the new frontiers in life.

Published On
Apr 07, 2020

Description

After creating an online frontier for fine-crafted cowboy boots, Tecovas expanded styles, added accessories and apparel, and widened its audience dramatically.

It was time to stand for something universal.

One thing the broader base has in common: They're all walking through personal frontiers. And they need all the confidence they can carry.

Cowboy boots are all about confidence.

Who doesn't want that?

 

 

1

2

3

4

5

Credits

Date
Apr 07, 2020
Agency :
Greatest Common Factory
Client :
Tecovas
Client Lead :
Brian Jordan
Client Lead :
Branden Windle
Producer :
Cassie Collin
Creative Lead & Writer :
Zach Rener
Director :
John Trahar
DP :
Tyler Crelia
Editor :
Tyler Crelia
Post Editor / Finished :
Nick Smith
Content Producer :
Cassie Collin
VO :
Tom Kane
Line Producer :
Sue Crain
Production Manager :
Jordan Danks

Need a credit fix? Contact the Creativity Editors

Industry
Project Type