A teen becomes a witch's horror story in Skittles' Halloween ad

'Annoy the rainbow' is the tagline in DDB Chicago's take on 'Hansel and Gretel'

Published On
Oct 08, 2019

Editor's Pick

Skittles' first Halloween ad in five years puts a modern-day spin on "Hansel and Gretel," with the tale of a witch who's lured a teenager to her lair with the promise of candy. However, she didn't bank on how annoying teens can be.

As he sits boiling in her cauldron, the boy (played by actor Matty Cardarople from "Stranger Things") keeps asking for more Skittles as the despairing witch tells him again and again to just leave and go home.

In a fun meta moment, he asks her to watch a Skittles commercial on his phone, in which an alternative witch boils a boy telling him "life is an un-ending cycle of disappointment."

"It's not as good as I remember," he comments. The tagline this time is "annoy the rainbow."

The spot is by DDB Chicago and directed by Smuggler's Bjorn Ruhmann. The clever, mundane details add to the humor—like the witch's dingy kitchen, with microwave oven and vitamin pills sittling alongside the ravens and broomsticks.

The endless torture the teen inflicts on the witch reminds us of a Skittles classic that easily fits into the "annoy the rainbow" framework, in which a teenager trades his candy for an opera-singing bunny—but lives to regret it. 

Credits

Date
Oct 08, 2019
Client:
Skittles
Agency:
DDB-Chicago
USA Fruity Confections CBU Vice President:
Debbie Litow
Senior Brand Manager Skittles:
Rebecca Duke
Senior Associate Brand Manager Skittles:
Danielle Feinstein
Manger Communications & Corporate Affairs:
Angelina Franco
Chief Creative Officer Global:
Ari Weiss
Chief Creative Officer Chicago:
John Maxham
Executive Creative Director:
Colin Selikow
Creative Director:
Nathaniel Lawlor
Creative Director:
Ruth Bellotti
Chief Production Officer Chicago:
Diane Jackson
SVP Executive Producer:
Matt Blitz
Production Manager:
Jillian English
Talent Manager:
Tiffany Cole
Group Strategy Director:
Josh Drueck
Senior Strategist:
Jonathan Palmer
EVP Global Business Director:
Richard Guest
Global Brand Lead:
Josh Lenze
Global Account Supervisor:
Kyle Piazza
Global Account Executive:
Jane Steinhoff
Head of Global Communications:
Rahel Rasu
Associate Director of Agency Communications:
Christie Griesmaier
PR Agency:
ICF Next
Media Agency:
Mediacom
Production Company:
Smuggler
Director:
Bjorn Ruhmann
Executive Producer:
Patrick Milling-Smith
Executive Producer:
Brian Carmody
Editorial:
Hutch Co Technologies
Editor:
Jim Hutchins
Telecine:
The Mill
Colorist:
Nick Metcalf
Audio/Sound Design:
Heard City
Engineer:
Phil Loeb

Need a credit fix? Contact the Creativity Editors

Project Type
Tags