Pet brand Temptations releases a horror flick—for cats

Adam&Eve DDB created a spooky short targeting your feline friends

Published On
Oct 21, 2020

Editor's Pick

Temptations Cat Treats, with the help of Adam&Eve/DDB, is debuting the first horror film for felines, fittingly called "Scaredy Cat." The four-minute video, according to the brand's parent, Mars Petcare, employs "specific sound frequencies that will capture cats’ attention, making this a motion picture truly designed for cats."

posters

Spoiler alert: The film follows a kitty's travels though a haunted house and the thing that terrifies it most—a cucumber. (You can't make this stuff up.) The company says the premise is based on internet videos of ordinary house cats being spooked by garden-variety veggies. 

Naturally, the company is urging viewers to pick up some limited-edition Temptations Creepy Catnip Treats for movie night snacking. The campaign kicked off with a trailer (above). Watch the full short film below.