Santa's naughty list is canceled in Tesco's 2020 Christmas ad

Humorous spot by BBH is set to Britney Spears 'Oops..I did it again'

Published On
Nov 16, 2020

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2020 has been such a challenge that when it comes to Santa's naughty list, you're off the hook. That's the message of the Christmas spot from Tesco this year, as the U.K.'s largest grocer opts for some humor about the awfulness of 2020 in its campaign.

The TV spot is set to Britney Spears' "Oops...I did it again," and features a series of people worrying about the things they did wrong this year—from buying too many toilet rolls to failing on the homeschool front, bad lockdown haircuts and failing to sing "Happy Birthday" when washing hands (the latter being something that U.K. Prime Minister Boris Johnson suggested people do early on in the pandemic). Even Santa has messed up, having naughtily been on holiday, but that's OK, because the year has been so terrible that his naughty list is canceled. 

The ad was created by BBH and directed by Raine Allen-Miller from Somesuch. It's part of a wider campaign comprising press, out-of-home ads, social and PR.

“At Tesco, we want to help customers celebrate and this year that didn’t just mean fabulous food and drink—they told us they were also looking for a bit of joy after a tricky year," said Tesco Chief Customer Officer Alessandra Bellini, in a statement. "Hopefully our ad will deliver that, while providing reassurance that—no matter how dodgy that home haircut was—you’re not alone and after this year, you’re definitely not on the naughty list, so embrace the festive treats.” 


Nov 16, 2020
Client :
Agency :
Chief Customer Officer :
Alessandra Bellini
Marketing Communications Director :
Emma Botton
Head of Campaign :
Sarah Parmar
Campaign Manager :
Megan Ash
Campaign Manager :
Jordan Beedles
Campaign Assistant :
Gabriella Fenwick
Campaign Assistant :
Suzannah Kirton
BBH Creative Team :
Daniel Seager
BBH Chief Creative Officer :
Stephen de Wolf
BBH Creative Team :
Steve Hall
BBH Creative Director :
Tom Drew
BBH Tesco Head of Art :
Uche Ezugwu
BBH Strategy Director :
Lucy Moody
BBH Strategist :
Harry Guild
BBH Business Lead :
Samantha McLeod
BBH Account Director :
Matt Sims
BBH Account Manager :
Claudia Richardson
BBH Account Executive :
Victoria Azubuike
BBH Producer :
Joe Pawsey
BBH Assistant Producer :
Kurtison Bailey
Production Company :
Director :
Raine Allen-Miller
Executive Producer :
Seth Wilson
Producer :
James Waters
Lasse Frank
Post Production :
Untold Studios
Editor :
Matt Newman
Editing House :
Sound :
Sam Ashwell
Sound :
Ben Gulvin
Sound :
Lead Music Supervisor :
Hywel Evans
Music Supervisor :
Black Sheep Music
Talent and Licensing Consultants :
Issy Wedlake
Talent and Licensing Consultants :
The Bourne Consultancy
BBH Account Director :
Nicola Lentin
BBH Account Manager :
Oli Mitchell
BBH Art Director :
Laura Canciglia
BBH Art Director :
Nick Thompson
BBH Copywriter :
Steve Hall
BBH Copywriter :
Josh Haines
BBH Producer :
Chris Sellier
BBH Assistant Producer :
Beth Mechem
Photographer :
Myles New
Photographer :
Rare by Trayler
Rare Producer :
Kay Edwards
Food Stylist :
Sal Henley
Prop Stylist :
Tony Hutchinson
BBH Creative :
James McComb
BBH Account Director :
Luke Abbott
BBH Account Manager :
Laura Huber
BBH Account Manager :
Francesca Somerville
BBH Producer :
Karen Harban
Media Agency :

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