Santa's naughty list is canceled in Tesco's 2020 Christmas ad
Humorous spot by BBH is set to Britney Spears 'Oops..I did it again'
Editor's Pick
2020 has been such a challenge that when it comes to Santa's naughty list, you're off the hook. That's the message of the Christmas spot from Tesco this year, as the U.K.'s largest grocer opts for some humor about the awfulness of 2020 in its campaign.
The TV spot is set to Britney Spears' "Oops...I did it again," and features a series of people worrying about the things they did wrong this year—from buying too many toilet rolls to failing on the homeschool front, bad lockdown haircuts and failing to sing "Happy Birthday" when washing hands (the latter being something that U.K. Prime Minister Boris Johnson suggested people do early on in the pandemic). Even Santa has messed up, having naughtily been on holiday, but that's OK, because the year has been so terrible that his naughty list is canceled.
The ad was created by BBH and directed by Raine Allen-Miller from Somesuch. It's part of a wider campaign comprising press, out-of-home ads, social and PR.
“At Tesco, we want to help customers celebrate and this year that didn’t just mean fabulous food and drink—they told us they were also looking for a bit of joy after a tricky year," said Tesco Chief Customer Officer Alessandra Bellini, in a statement. "Hopefully our ad will deliver that, while providing reassurance that—no matter how dodgy that home haircut was—you’re not alone and after this year, you’re definitely not on the naughty list, so embrace the festive treats.”
Credits
- Date
- Nov 16, 2020
- Client :
- Tesco
- Agency :
- BBH-London
- Chief Customer Officer :
- Alessandra Bellini
- Marketing Communications Director :
- Emma Botton
- Head of Campaign :
- Sarah Parmar
- Campaign Manager :
- Megan Ash
- Campaign Manager :
- Jordan Beedles
- Campaign Assistant :
- Gabriella Fenwick
- Campaign Assistant :
- Suzannah Kirton
- BBH Creative Team :
- Daniel Seager
- BBH Chief Creative Officer :
- Stephen de Wolf
- BBH Creative Team :
- Steve Hall
- BBH Creative Director :
- Tom Drew
- BBH Tesco Head of Art :
- Uche Ezugwu
- BBH Strategy Director :
- Lucy Moody
- BBH Strategist :
- Harry Guild
- BBH Business Lead :
- Samantha McLeod
- BBH Account Director :
- Matt Sims
- BBH Account Manager :
- Claudia Richardson
- BBH Account Executive :
- Victoria Azubuike
- BBH Producer :
- Joe Pawsey
- BBH Assistant Producer :
- Kurtison Bailey
- Production Company :
- Somesuch
- Director :
- Raine Allen-Miller
- Executive Producer :
- Seth Wilson
- Producer :
- James Waters
- DOP :
- Lasse Frank
- Post Production :
- Untold Studios
- Editor :
- Matt Newman
- Editing House :
- Trim
- Sound :
- Sam Ashwell
- Sound :
- Ben Gulvin
- Sound :
- 750mph
- Lead Music Supervisor :
- Hywel Evans
- Music Supervisor :
- Black Sheep Music
- Talent and Licensing Consultants :
- Issy Wedlake
- Talent and Licensing Consultants :
- The Bourne Consultancy
- BBH Account Director :
- Nicola Lentin
- BBH Account Manager :
- Oli Mitchell
- BBH Art Director :
- Laura Canciglia
- BBH Art Director :
- Nick Thompson
- BBH Copywriter :
- Steve Hall
- BBH Copywriter :
- Josh Haines
- BBH Producer :
- Chris Sellier
- BBH Assistant Producer :
- Beth Mechem
- Photographer :
- Myles New
- Photographer :
- Rare by Trayler
- Rare Producer :
- Kay Edwards
- Food Stylist :
- Sal Henley
- Prop Stylist :
- Tony Hutchinson
- BBH Creative :
- James McComb
- BBH Account Director :
- Luke Abbott
- BBH Account Manager :
- Laura Huber
- BBH Account Manager :
- Francesca Somerville
- BBH Producer :
- Karen Harban
- Media Agency :
- Mediacom
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