W+K's Quirky Hair Campaign Gets An Interactive Twist
Feb 18, 2014
To go with its latest quirky spots promoting Old Spice hair products, the brand and W+K Portland have launched a digital experience in which the ads' star, a hairpiece with a life of its own, will play Huey Lewis tunes for you on a keyboard. After a cheesy testimonial from the hair's owner, That's The Power Of Hair lets you select a Huey Lewis song (there are 29 performances on offer, from "The Power of Love" to "Doing It All for My Baby") and the hairpiece will tinkle the ivories, alongside props such as a disco ball and Hula girl. It's bizarre, it's funny and it's classic Old Spice/W+K quirky.