Old Spice Hair Plays Huey Lewis Tunes For You
W+K's Quirky Hair Campaign Gets An Interactive Twist
Published On
Feb 18, 2014
Editor's Pick
To go with its latest quirky spots promoting Old Spice hair products, the brand and W+K Portland have launched a digital experience in which the ads' star, a hairpiece with a life of its own, will play Huey Lewis tunes for you on a keyboard. After a cheesy testimonial from the hair's owner, That's The Power Of Hair lets you select a Huey Lewis song (there are 29 performances on offer, from "The Power of Love" to "Doing It All for My Baby") and the hairpiece will tinkle the ivories, alongside props such as a disco ball and Hula girl. It's bizarre, it's funny and it's classic Old Spice/W+K quirky.
Credits
- Date
- Feb 18, 2014
- Agency :
- Wieden & Kennedy-Portland
- Brand :
- Old Spice Hair
- Client :
- Old Spice Hair
- Creative Director :
- Craig Allen
- Creative Director :
- Jason Bagley
- Creative Director :
- Matt O'Rourke
- Copywriter :
- Jason Kreher
- Art Direction :
- Max Stinson
- Executive Interactive Producer :
- Mike Davidson
- Director, Broadcast Production :
- Ben Grylewicz
- Director, Interactive Production :
- Pierre Wendling
- Technology Lead :
- Ryan Bowers
- Executive Creative Director :
- Susan Hoffman
- Executive Creative Director :
- Joe Staples
- Production Company :
- MJZ
- Director :
- Tom Kuntz
- Executive Producer :
- Scott Howard
- Producer :
- Lisa Barnable
- Visual Effects :
- Framestore - NY
- Creative Director :
- Mike Woods
- Producer :
- Christine Cattano
- Music Company :
- Stimmung
- Executive Producer :
- Ceinwyn Clark
- Post Engineer :
- Rory Doggett
- Composer :
- Greg Chun
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