TikTok jumps on Ocean Spray's viral moment with ad featuring longboarder's copycat fans (including Mick Fleetwood)
Viral video fits right into the scrappy social platform's marketing campaign that showcases its role in culture
TikTok made a TV commercial from the Ocean Spray-Fleetwood Mac crossover video that became a viral hit, and it ran during Major League Baseball’s Playoffs on Thursday (watch the ad below).
The new 15-second spot highlights the original video from Nathan Apodaca, known as 420doggface208 on TikTok, who filmed himself sipping Ocean Spray while skateboarding and grooving to Fleetwood Mac’s “Dreams.” The TikTok video inspired a ton of knockoffs on social media, and now TikTok has taken it a step further, incorporating the feel-good vibes into its latest marketing campaign.
The TV commercial features the original TikTok video with flashes of a few of the copycats around Apodaca’s version. It was produced by the marketing agency Known, which TikTok hired this year. Known also helped create TikTok’s latest global marketing campaign, called “It Starts on TikTok,” which was meant to highlight all the ways the service impacts culture. The Ocean Spray-Fleetwood Mac video certainly did that.