Time for a Flavor Ride
Published On
Mar 17, 2021
Description
Jolly Rancher hard candy has a new sheriff in town! We created an actual jolly rancher with our new campaign “Time for a Flavor Ride”. He is a boisterous rancher who humorously hypes the beloved flavors and is tiny enough to ride a Jolly Rancher like a wild stallion. Our rancher interrupts everyday scenarios to coax teens to take a “flavor ride” by eating a Jolly Rancher candy.
Credits
- Date
- Mar 17, 2021
- Agency :
- Erich & Kallman
- Client :
- Jolly Rancher
- Director Marketing :
- Susanne Prucha
- Director Marketing :
- Kelsey Webster
- Director Marketing :
- Michelle Villarroel
- Senior Brand Manager :
- Jon Oparowski
- Senior Manager Consumer Insights :
- Melissa Bryce
- Brand Manager :
- Shannon Wilkinson
- Senior Associate Brand Manager :
- Ryan Hagemeyer
- Associate Brand Manager :
- Bo Jones
- Earned Media & Publicity :
- Anna Lingeris
- CCO and Co-Founder :
- Eric Kallman
- Copywriter :
- Allie Carr
- Art Director :
- Stacie Larsen
- Head of Production :
- Olivia Baker
- Associate Producer :
- Sofia Aguilar
- Strategy Director :
- Rebecca Harris
- Account Director :
- Tony Billmeyer
- Account Manager :
- Shayla Johnson
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