Time for a Flavor Ride

Published On
Mar 17, 2021


Jolly Rancher hard candy has a new sheriff in town! We created an actual jolly rancher with our new campaign “Time for a Flavor Ride”. He is a boisterous rancher who humorously hypes the beloved flavors and is tiny enough to ride a Jolly Rancher like a wild stallion. Our rancher interrupts everyday scenarios to coax teens to take a “flavor ride” by eating a Jolly Rancher candy.








Mar 17, 2021
Agency :
Erich & Kallman
Client :
Jolly Rancher
Director Marketing :
Susanne Prucha
Director Marketing :
Kelsey Webster
Director Marketing :
Michelle Villarroel
Senior Brand Manager :
Jon Oparowski
Senior Manager Consumer Insights :
Melissa Bryce
Brand Manager :
Shannon Wilkinson
Senior Associate Brand Manager :
Ryan Hagemeyer
Associate Brand Manager :
Bo Jones
Earned Media & Publicity :
Anna Lingeris
CCO and Co-Founder :
Eric Kallman
Copywriter :
Allie Carr
Art Director :
Stacie Larsen
Head of Production :
Olivia Baker
Associate Producer :
Sofia Aguilar
Strategy Director :
Rebecca Harris
Account Director :
Tony Billmeyer
Account Manager :
Shayla Johnson

Need a credit fix? Contact the Creativity Editors

Project Type