Danny Glover Has a Fun Cameo in Samsung's Galaxy S7 Spot
Why Spend Time Charging Your Phone? Asks W&K's Ad
Editor's Pick
Samsung's latest Galaxy S7 edge ad is all about time -- how precious it is, how we always fear it's running out, and ultimately, how we don't want to waste time charging our phone battery.
The one minute spot, by Wieden & Kennedy Portland, begins a montage of situations where time is of the essence, whether it's trying to sneak through on a railroad crossing just as the barrier comes down, an action movie heroine trying to diffuse a bomb or an old rich lady trying to "buy" time. In a nice touch, half way through, we're reminded that time is really precious, "and you just spent 34 seconds of it watching this commercial."
The ad then moves to a cameo from Danny Glover, who's starring in a cheesy movie about a bomb in a salsa can in a taco truck, where his sidekick says he can't leave because his phone's still charging. The spot ends with Glover watching the movie in bed on his phone, admitting to his wife "it's not my best work." Why would we waste time charging our phone? it asks. Directed by Imperial Woodpecker's Stacy Wall, this is a slick, fun spot with a strong product message.
Credits
- Date
- Jun 20, 2016
- Brand :
- Samsung Galaxy S7
- Client :
- Samsung Galaxy S7
- Agency :
- Wieden & Kennedy-Portland
- Client Contact :
- Jesse Coulter
- Client Contact :
- Kristin Harrer
- Client Contact :
- John T. Field
- Creative Director :
- Craig Allen
- Creative Director :
- Jason Bagley
- Copywriter :
- Derek Syznal
- Art Director :
- Brandon Mugar
- Art Director :
- Croix Gagnon
- Executive Producer :
- Erika Madison
- Producer :
- Shannon Worley
- Account Director :
- Mimi Kim
- Account Supervisor :
- Phil Williams
- Executive Creative Director :
- Mark Fitzloff
- Executive Creative Director :
- Joe Staples
- Strategist :
- Renny Gleeson
- Strategist :
- Bruno Frankel
- Project Management :
- Laurie Holtz
- Project Management :
- Amanda Rudolph
- Business Affairs :
- Teresa Lutz
- Business Affairs :
- Amber Lavender
- Director, Integrated Production :
- Patty Brebner
- Production Company :
- Imperial Woodpecker
- Director :
- Stacy Wall
- Executive Producer :
- Doug Halbert
- Producer :
- Anita Wetterstedt
- Editorial Company :
- Whitehouse Post
- Editor :
- Lisa Gunning
- Assistant Editor :
- Sam Perkins
- Post Producer :
- Jennifer Mersis
- Post Executive Producer :
- Joni Williamson
- Visual Effects Company :
- MPC LA
- Creative Director :
- Paul O'Shea
- Visual Effects Supervisor :
- Michael Gregory
- Visual Effects Executive Producer :
- Elexis Stearn
- Visual Effects Color Producer :
- Meghan Lang
- Visual Effects Producer :
- Brian Friel
- Visual Effects Producer :
- Deepanjali Signh
- Color Producer :
- Rebecca Boorsma
- Colorist :
- Mark Gethin
- Visual Effects Team :
- Andre Arevalo
- Visual Effects Team :
- Oliver Caiden
- Visual Effects Team :
- Rodrigo Jimenez
- Visual Effects Team :
- Ryan Taylor
- Visual Effects Team :
- Tim Kafka
- Visual Effects Team :
- Steward Burris
- Visual Effects Team :
- Patrick Manning
- Visual Effects Team :
- Yuichiro Yamashita
- Visual Effects Team :
- George Saavadera
- Visual Effects Team :
- Kunal Sarkar
- Visual Effects Team :
- Anbarasu E
- Visual Effects Team :
- Inigo Vimal Roy
- Visual Effects Team :
- Sugumar S.
- Visual Effects Team :
- Sabanayagam V.
- Visual Effects Team :
- M.Vijaya Kumar
- Visual Effects Team :
- Mithun Alex
- Sound Company :
- Lime
- Sound Designer :
- Rohan Young
- Mix Company :
- Lime
- Mixer :
- Rohan Young
- Producer :
- Susie Boyajan
- Audio Assistant :
- Ben Tomastik
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