Geico Resurrects '80s PSA Character McGruff the Crime Dog in Latest Funny Ad
National Crime Prevention Council Is Back, But Noone Will Listen
Mar 07, 2018
Geico's latest ad resurrects McGruff the Crime Dog, the star of 1980s PSAs from the National Crime Prevention Council, for a joke about people's tendency to address their pets in baby talk.
In the spot, mixing live action and an animated McGruff, the character tries to give the police a hot crime tip, but they don't listen, instead talking back to him about walkies and poo-poo. "As long as people talk baby talk to dogs, you can count on Geico saving folks money," is the punch line.
Randy Krallman at Smuggler directed, for the Martin Agency.