Geico Resurrects '80s PSA Character McGruff the Crime Dog in Latest Funny Ad
National Crime Prevention Council Is Back, But Noone Will Listen
By
Alexandra Jardine
Published On
Mar 07, 2018
Editor's Pick
Geico's latest ad resurrects McGruff the Crime Dog, the star of 1980s PSAs from the National Crime Prevention Council, for a joke about people's tendency to address their pets in baby talk.
In the spot, mixing live action and an animated McGruff, the character tries to give the police a hot crime tip, but they don't listen, instead talking back to him about walkies and poo-poo. "As long as people talk baby talk to dogs, you can count on Geico saving folks money," is the punch line.
Randy Krallman at Smuggler directed, for the Martin Agency.
Credits
- Date
- Mar 07, 2018
- Brand :
- Geico
- Client :
- Geico
- Assistant Vice President, Marketing :
- Bill Brower
- Marketing Director, Media, Advertising :
- Melissa Halicy
- Brand Team Senior Supervisor :
- Gary Aurand
- Brand Team Supervisor :
- Tom Perlozzo
- Brand Team Planner :
- Brighid Griffin
- Brand Team Planner :
- Julia Nass
- Brand Team Buyer :
- Tim Ware
- Group Creative Director :
- Steve Bassett
- Creative Director :
- Neel Williams
- Creative Director :
- Justin Harris
- Executive Producer :
- Brett Alexander
- Senior Content Producer :
- Heather Tanton-Collier
- Junior Content Producer :
- M.A. Williams
- Business Affairs Supervisor :
- Suzanne Wieringo
- Senior Financial Affairs Manager :
- Amy Trenz
- Vice President, Group Account Director :
- Ben Creasey
- Account Supervisor :
- Allison Hensley
- Account Supervisor :
- Jon Glomb
- Account Executive :
- Allie Waller
- Senior Project Manager :
- Karen McEwen Gates
- Financial Account Supervisor :
- Monica Cox
- Production Company :
- SMUGGLER
- Director :
- Randy Krallman
- Director, Photography :
- Bryan Newman
- Line Producer :
- Ian Blain
- Editorial Company :
- Cut + Run
- Editor :
- Rob Ryang
- Assistant Editor :
- Beau Dickson
- Editorial Producer :
- Ellese Jobin
- Visual Effects, Design and Color :
- The Mill
- Executive Producer :
- Anastasia Von Rahl
- Producer :
- Alex Bader
- Production Coordinator :
- Jake Fritz
- Executive Creative Director :
- Phil Crowe
- Colorist :
- Adam Scott
- Remote Color Facility :
- Running with Scissors
- Audio Post Facility :
- Heard City
- Producer :
- Sasha Awn
- Sound Designer and Mixer :
- Mike Vitacco
- Stock Music :
- American Public Music
- Agency :
- The Martin Agency
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