Tito’s spokescart returns and has learned some cool new tricks
The charmed drink dispenser trims hedges, grills hot dogs and even gives you a manicure in new spots from Arts & Letters
Editor's Pick
Cheeky Tito’s spokescart, how we’ve missed you.
The seemingly sentient drink dispenser, introduced last year in a campaign from Arts & Letters Creative Co., is back in four new A&L spots that have the same chill vibe as last time—and show off the cart’s improbable new features, all of which help set the tone for having a good time.
The spot above features the cart’s antics after hours at an office. Below, we get vignettes with new neighbors getting to know each other; two women prepping for a night out; and some friends gathered to watch a sports game. There’s no dialogue. Rather, the characters marvel at the spokescart’s mojo and the special skills it’s apparently acquired since last we encountered it.
“We love that the Tito’s spokescart has really taken on its own identity and established itself as the antithesis of a spokesperson,” said Taylor Berry, VP of marketing at Tito’s Handmade Vodka. “The vignettes in these spots are simple and relatable—emblematic of our brand and product. No celeb dialogue, no big sell, just a down-to-earth autonomous bar cart that transforms the good moments for the better through well-timed Tito’s cocktails.”
The spot were directed by Luisa Kracht at Madre and filmed by returning DP Costanza Sandoval. An all-female team worked on the campaign, including production designers, producers, and creative. Almost everything was shot in-camera.
More Creativity coverage from Ad Age:
- The top 5 campaigns of the week.
- 62 creatives to watch in 2025.
- 60 predictions for creativity in 2025.
- The 25 best ads of 2024.
- Browse our daily Creativity roundups.
Sign up for our daily Creativity newsletter to see the best stories of the day.
Credits
- Date
- Feb 05, 2025
- Client :
- Tito's Handmade Vodka
- Agency :
- Arts & Letters Creative Co.
- Founder & Executive Creative Director :
- Charles Hodges
- Executive Creative Director :
- Molly Jamison
- Creative Director :
- Lillian O'Connor
- Creative Director :
- Brett Simone
- Creative :
- Mindi Price
- Creative :
- India Allen
- Managing Director :
- Theo Abel
- Group Business Director :
- Molly Navalinski
- Business Director :
- Jane Steinhoff
- Business Manager :
- Daniella Ramirez
- Head of Production :
- Lisa Setten
- Executive Producer :
- Jason Sheldon
- Executive Producer :
- Whitney Green
- Sr. Producer :
- Andrea Rodriguez
- Post-Producer :
- Ari Sneider
- Editor :
- Ben Surber
- Assistant Editor :
- Carl Simakoff
- Music Supervisor :
- Cam DiNunzio
- Director of Business Affairs :
- Lenora Cushing
- Business Affairs Manager :
- Alex Asencio
- Head of Strategy :
- Andy Grayson
- Strategist :
- Joe Carr
- VP Marketing :
- Taylor Berry
- Sr. Director Brand Marketing :
- Allie Wester
- Creative Director Content & Copywriting :
- Josie Fox
- Marketing Project Manager :
- Aryan Douglas
- Associate Producer :
- Christina Rhodes
- Jr. Producer :
- Von Curtis
- Production Company :
- Madre
- Director :
- Luisa Kracht
- DP :
- Constanza Sandoval
- Production Design :
- Cecilia Guerriero
- Executive Producer :
- Jonathon Ker
- Executive Producer :
- Paulina Zuluaga
- Production Company :
- Metanoia
- Executive Producer :
- Lucho Valdés
- Production Manager :
- Maria Noel Machado
- Line Producer :
- Vero Berta
- VFX :
- The Mill
- Senior Executive Producer :
- Mandy Harris
- Producer :
- Hayley Savage
- Shoot Supervisor :
- Nacho Mancebo
- Creative Director :
- Tom McCullough
- 2D Lead Artist :
- Kieran Hanrahan
- 2D Finish Lead :
- Taylor Feld
- 2D Artist :
- Julien Aucouturier
- 2D Comp Supervisor :
- Nanda P V
- Compositing Supervisor :
- Gopi Veeran
- Head of CG :
- Emily Meger
- Animation Supervisor :
- Sukanta Chakraborty
- Animation Lead :
- Aniruddhya Chang
- Animation Lead :
- Amit Ramkrishna Nandgaonkar
- Lighting Supervisor :
- Aritra Sarkar
- Lighting Lead :
- Vishwajeet Sideshwar Nandagawle
- Matchmove Supervisor :
- Elangovan Ganeshan
- Matchmove Lead :
- Borse Sainil Sunil
- Asset Lead :
- Suman Mankala
- Color :
- The Mill
- Senior Colorist :
- Mikey Pehanich
- Executive Producer Color :
- Alex Lubrano
- Color Assist :
- Amonnie Nicolas
- Audio Post :
- Mr. Bronx
- Sound Design & Mix :
- David Wolfe
- Executive Producer :
- Zach Fortin
- Producer :
- Maggie Norsworthy
- Assistant Mixer :
- Michael Artuso
- Music :
- APM
- Music :
- Butter Music & Sound
- Music :
- Warner Chappell Production Music
- Music :
- Jingle Punks
Need a credit fix? Contact the Creativity Editors