Tito’s spokescart returns and has learned some cool new tricks

Cheeky Tito’s spokescart, how we’ve missed you. The seemingly sentient drink dispenser, introduced last year in a campaign from Arts & Letters Creative Co., is back in four new A&L spots that have the same chill vibe as last time—and show off the cart’s improbable new features, all of which help set the tone for having a good time. The spot above features the cart’s antics after hours at an office. Below, we get vignettes with new neighbors getting to know each other; two women prepping for a night out; and some friends gathered to watch a sports game. There’s no dialogue. Rather, the characters marvel at the spokescart’s mojo and the special skills it’s apparently acquired since last we encountered it. “We love that the Tito’s spokescart has really taken on its own identity and established itself as the antithesis of a spokesperson,” said Taylor Berry, VP of marketing at Tito’s Handmade Vodka. “The vignettes in these spots are simple and relatable—emblematic of our brand and product. No celeb dialogue, no big sell, just a down-to-earth autonomous bar cart that transforms the good moments for the better through well-timed Tito’s cocktails.” The spot were directed by Luisa Kracht at Madre and filmed by returning DP Costanza Sandoval. An all-female team worked on the campaign, including production designers, producers, and creative. Almost everything was shot in-camera. More Creativity coverage from Ad Age: Sign up for our daily Creativity newsletter to see the best stories of the day.

Tito’s spokescart returns and has learned some cool new tricks

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