Tito’s spokescart returns and has learned some cool new tricks

The charmed drink dispenser trims hedges, grills hot dogs and even gives you a manicure in new spots from Arts & Letters

Published On
Feb 05, 2025

Editor's Pick

Cheeky Tito’s spokescart, how we’ve missed you.

The seemingly sentient drink dispenser, introduced last year in a campaign from Arts & Letters Creative Co., is back in four new A&L spots that have the same chill vibe as last time—and show off the cart’s improbable new features, all of which help set the tone for having a good time.

The spot above features the cart’s antics after hours at an office. Below, we get vignettes with new neighbors getting to know each other; two women prepping for a night out; and some friends gathered to watch a sports game. There’s no dialogue. Rather, the characters marvel at the spokescart’s mojo and the special skills it’s apparently acquired since last we encountered it.

 
 
 

“We love that the Tito’s spokescart has really taken on its own identity and established itself as the antithesis of a spokesperson,” said Taylor Berry, VP of marketing at Tito’s Handmade Vodka. “The vignettes in these spots are simple and relatable—emblematic of our brand and product. No celeb dialogue, no big sell, just a down-to-earth autonomous bar cart that transforms the good moments for the better through well-timed Tito’s cocktails.”

The spot were directed by Luisa Kracht at Madre and filmed by returning DP Costanza Sandoval. An all-female team worked on the campaign, including production designers, producers, and creative. Almost everything was shot in-camera.

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Credits

Date
Feb 05, 2025
Client :
Tito's Handmade Vodka
Agency :
Arts & Letters Creative Co.
Founder & Executive Creative Director :
Charles Hodges
Executive Creative Director :
Molly Jamison
Creative Director :
Lillian O'Connor
Creative Director :
Brett Simone
Creative :
Mindi Price
Creative :
India Allen
Managing Director :
Theo Abel
Group Business Director :
Molly Navalinski
Business Director :
Jane Steinhoff
Business Manager :
Daniella Ramirez
Head of Production :
Lisa Setten
Executive Producer :
Jason Sheldon
Executive Producer :
Whitney Green
Sr. Producer :
Andrea Rodriguez
Post-Producer :
Ari Sneider
Editor :
Ben Surber
Assistant Editor :
Carl Simakoff
Music Supervisor :
Cam DiNunzio
Director of Business Affairs :
Lenora Cushing
Business Affairs Manager :
Alex Asencio
Head of Strategy :
Andy Grayson
Strategist :
Joe Carr
VP Marketing :
Taylor Berry
Sr. Director Brand Marketing :
Allie Wester
Creative Director Content & Copywriting :
Josie Fox
Marketing Project Manager :
Aryan Douglas
Associate Producer :
Christina Rhodes
Jr. Producer :
Von Curtis
Production Company :
Madre
Director :
Luisa Kracht
DP :
Constanza Sandoval
Production Design :
Cecilia Guerriero
Executive Producer :
Jonathon Ker
Executive Producer :
Paulina Zuluaga
Production Company :
Metanoia
Executive Producer :
Lucho Valdés
Production Manager :
Maria Noel Machado
Line Producer :
Vero Berta
VFX :
The Mill
Senior Executive Producer :
Mandy Harris
Producer :
Hayley Savage
Shoot Supervisor :
Nacho Mancebo
Creative Director :
Tom McCullough
2D Lead Artist :
Kieran Hanrahan
2D Finish Lead :
Taylor Feld
2D Artist :
Julien Aucouturier
2D Comp Supervisor :
Nanda P V
Compositing Supervisor :
Gopi Veeran
Head of CG :
Emily Meger
Animation Supervisor :
Sukanta Chakraborty
Animation Lead :
Aniruddhya Chang
Animation Lead :
Amit Ramkrishna Nandgaonkar
Lighting Supervisor :
Aritra Sarkar
Lighting Lead :
Vishwajeet Sideshwar Nandagawle
Matchmove Supervisor :
Elangovan Ganeshan
Matchmove Lead :
Borse Sainil Sunil
Asset Lead :
Suman Mankala
Color :
The Mill
Senior Colorist :
Mikey Pehanich
Executive Producer Color :
Alex Lubrano
Color Assist :
Amonnie Nicolas
Audio Post :
Mr. Bronx
Sound Design & Mix :
David Wolfe
Executive Producer :
Zach Fortin
Producer :
Maggie Norsworthy
Assistant Mixer :
Michael Artuso
Music :
APM
Music :
Butter Music & Sound
Music :
Warner Chappell Production Music
Music :
Jingle Punks

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