A fearless skier goes off-piste to do his Christmas shopping in TK Maxx's holiday spot

For the past few years, U.K. retailer TK Maxx's holiday campaigns have centered on the message that its stores are eccentric but worth it, with surreal and quirky films including last year's which featured a belching stocking and that from 2016, centered on a-capella carol singing to the "Pulp Fiction" theme tune. The strategy continues in this year's effort by Wieden & Kennedy London, with a wacky skier who chooses to go off-piste rather than revisiting the "same old, same old" stores. As he descends a mountain and skis through a large log to the strains of Ravel's "Bolero," we seem him chucking out gifts as he goes. He finishes his run in a chalet where the family all receive something from TK Maxx. The tagline is "Gift Different" (perhaps a nod to Apple's famous "Think Different?" ) Directed stylishly by Sam Hibbard of Somesuch in a Wes Anderson-esque palette, it's an entertaining spot, if not quite in the same out-there vein as some of the previous efforts. Actor Bill Nighy reprises his voiceover role from previous ads in the final moments, although the main narration is by Kerry Shale.

A fearless skier goes off-piste to do his Christmas shopping in TK Maxx's holiday spot

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