The strategy continues in this year's effort by Wieden & Kennedy London, with a wacky skier who chooses to go off-piste rather than revisiting the "same old, same old" stores. As he descends a mountain and skis through a large log to the strains of Ravel's "Bolero," we seem him chucking out gifts as he goes. He finishes his run in a chalet where the family all receive something from TK Maxx. The tagline is "Gift Different" (perhaps a nod to Apple's famous "Think Different?" )
Directed stylishly by Sam Hibbard of Somesuch in a Wes Anderson-esque palette, it's an entertaining spot, if not quite in the same out-there vein as some of the previous efforts. Actor Bill Nighy reprises his voiceover role from previous ads in the final moments, although the main narration is by Kerry Shale.