Toyota channels the Wacky Races in this spot for the Corolla Hybrid

Spot by The&Partnership takes us on a journey through automobile history

Published On
Feb 12, 2019

Editor's Pick

Toyota is promoting its Toyota Corolla Hybrid with a fun new U.K. ad that partly channels the "Wacky Races," as a the new car races its way through automobile history overtaking past innovations. 

The spot, by The&Partnership, sees the car passing vehicles from every decade, from a horse-drawn carriage to a yuppie supercar to an electric car whose drivers is charging at the roadside. There are also 1930s gangster cars filled with hoodlums, 50s Americana models and a range of more modern "dirty" diesels. "As the world moves forward, what will your choice be?" asks the voiceover.

The spot, which broke over the weekend during the Six Nations rugby tournament, was directed by Sam Brown and Mark Jenkinson at Rogue/Carnage, who shot it in Teruel, Spain over five days. It's set to an energetic Benny Goodman jazz track, "Sing, Sing, Sing," which makes an appropriate choice to accompany the hordes of villainous fellow drivers looking furious that the Corolla is outpacing them. 

Phil Beaumont, creative director at The&Partnership said “From Horse to Hybrid this is a simple story of progression. The car market is evolving, leaving buyers confused. This creative aims to bring clarity. Positioning Toyota’s next-generation hybrid engines ahead of the pack, as today’s only, truly viable, progressive choice."

 

Credits

Date
Feb 12, 2019
Agency:
The&Partnership
Client:
Toyota Corolla
General Manager Brand & Marketing Communications:
Sevilay Goekkaya
Senior Manager Marketing Communications:
Veronika Chufistova
Marketing & Communications Manager:
Jan Verhaegen
Executive Creative Director:
Andre Moreira
Creative Team:
Phil Beaumont
Head of Art:
Dan Beckett
Head of Art Buying:
Emma Modler
Planner:
Simon Ringshall
Planner:
Hannah Fisher
Media Planner:
Dan Whitmarsh
Media Planner:
Tina Chou
Audience Planner:
Dylan Mouratsing
Audience Planner:
Simon Lirzin
Head of Integrated Production:
James Miller
Executive Producer:
Daniel Healy
Production Assistant:
Dale Chapman
Account Director:
Faye Gunter
Production Company:
Rogue
Director:
Sam Brown
Director:
Mark Jenkinson
Executive Producer:
James Howland
Executive Producer:
Ben Hampshire
Producer:
Tom Farley
Cinematographer:
Ottar Gudnason
Editor:
Amanda James
Edit:
Final Cut
Photographer:
He&Me
Retoucher:
Holger Egbers
Retoucher:
Markus Behrens
Post Production:
The Mill
Post Production:
Alumina Studios
Post Production Producer:
Mia Saunders
Post Production Producer:
Kayleigh Macdonald
VFX:
The Mill
Creative Director:
Mike Chapman
VFX Supervisor:
Peter Hodsman
Colorist:
Mikey Rossiter
Audio:
Grand Central Studios
Sound Engineer:
Munzie Thind
Music & Sound Company:
The Elements Music & Sound
Sound Arranger:
Guy Farley
Voiceover:
Daniel Kaluuya

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