This gorgeously crafted train travel ad assembles a quirky cast of animated puppets

Joseph Mann directs Engine's ad for the U.K.'s TransPennine Express voiced by Julie Walters and other celebrities

Published On
Oct 31, 2019

Editor's Pick

Celebrity voices and gorgeously crafted animation make a new ad for the U.K's TransPennine Express train company stand out.

Directed by Blinkink's Joseph Mann for Engine, the ad sees a cast of animated puppets-- including a bucket, a paintbrush, a laptop and a family of sock puppets -- traveling on a train to Manchester. It's voiced (sparingly it has to be said) by well-known British celebrities such as Julie Walters, Jane Horrocks ("Absolutely Fabulous") and Ashley Jensen ("Ugly Betty") with some adorable moments, such as the baby sock puppet crying and spitting out his pacifier.

The spot was shot over four days on a real train with over 20 human-sized puppets. Mann comments: "From the very start I wanted to make each moment in the story feel as relatable and as human as possible. The objects are all simple everyday things that work in pairs. Bucket and spade, paint brush and paint pot etc. So the challenge I faced was turning the everyday mundane into a world of unique and characterful individuals. We used things like broom bristles for paint bristles and most of the characters were wrapped in tactile fabrics to give them a charming hand-made feel."

Credits

Date
Oct 31, 2019
Client:
TransPennine Express
Agency:
Engine
Executive Creative Director:
Paul Jordan
Creative Director:
Steve Hawthorne
Creative Director:
Katy Hopkins
Creative:
Jonny Porthouse
Creative:
Andy Lee
Agency Producer:
Rowena Jeffreys-Jones
Agency Producer:
Jakub Pieta
Project Management:
Cathy Buchanan
Project Management:
Stephen Kessell
Account Handling:
Rob Carter
Account Handling:
Rob Carter
Account Handling:
Katherine Thompson
Account Handling:
Tom Butler
Planning:
Liz Baines
Planning:
Will Sharples
Agency Designer:
Aaron Pacey
Agency Designer:
Faissal Otmani
Media Agency:
the7stars
Production Company:
Blinkink
Voice Over Artist:
Ross Noble
Voice Over Artist:
Jane Horrocks
Voice Over Artist:
Ricky Tomlinson
Voice Over Artist:
Ashley Jensen
Voice Over Artist:
Jo Hartley
Voice Over Artist:
Julie Walters
Voice Over Artist:
Chris Massey
Director:
Joseph Mann
Producer:
Josh Smith
Editing Company:
Stitch
Edit Producer:
Angela Hart
Editor:
Max Windows
Post Production:
Freefolk
Post Producer:
Charles Gillett
Colorist:
Paul Harrison
Audio:
Factory Sound
Sound Engineer:
Dan Beckwith
Photography:
Horton Stephens
Photography:
Gary Salter
Stills Producer:
Martin Cocores

Need a credit fix? Contact the Creativity Editors

Project Type