X-Men: 'Days of Future Past' -- The Marketing Has Begun

Trask Industries Film and Cool Poster Help to Kick off 20th Century Fox's 2014 Mutant Hero Flick

Published On
Jul 30, 2013

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Wait. . wait. We JUST saw The Wolverine movie -- but the marketing machine for Marvel Comics' X-Men film, "X-Men: Days of Future Past" is already revving its wheels! Sure, there was the expected teaser for the hangers-on at the end of the Hugh Jackman film, but 20th Century Fox has also released this new video and a website for Trask Industries, a weapons and tech company responsible for creating the Sentinels, a robot army dedicated to destroying mutants, and which plays a key role in the upcoming film. The film and teaser site, created out of Ignition Creative, continue the ongoing wave of movie marketing that extends the story of the film to new platforms, recently seen in pushes for Lionsgate's "The Hunger Games" and another 20th Century Fox feature, Ridley Scott's "Prometheus" (also co-created out of Ignition).

The big rumbles for the X-Men movie actually started during Comic-Con in San Diego, during which Fox also released a series of posters (see below) that include retro-style propaganda for Trask as well as character-driven prints that cleverly leverage the X-Men "X" as a bridge between the "old" and "new" casts that will be united in the upcoming film, set for release in 2014. That lineup appeared in full-force during the San Diego convention, when director Bryan Singer was joined on stage by lead actors of the original films, such as Patrick Stewart, Ian McKellan, Hugh Jackman, Halle Berry and Anna Paquin and those of the more recent First Class movie, including Jennifer Lawrence, Michael Fassbender and James McAvoy.