Target's 'Treatster' Shows Parents Trick-or-Treat Hot Spots

The Bigger the Pumpkin Icon, the More Votes a House Has

Published On
Oct 20, 2015

Editor's Pick

Target has an innovative way for parents to scout the best trick-or-treat spots: a mobile site called Treatster that uses Google Maps' API to show which houses have the best Halloween spirit.

The site, created with 360i, allows parents to up-vote the best areas by tagging their locations as a "treat." The more "treats" a location has, the larger its pumpkin will appear. Kristi Argyilan, senior VP-media, guest engagement and measurement at Target, said the site is about the joy and excitement of Halloween and "allowing guests to engage in [the] holiday in the way that they naturally would. ... They're tweeting, and they're posting on Facebook. [The mobile site] is really about delighting kids and family when they go trick or treating."

The mobile site won't use specific addresses, and people can't get a "street view" on the mobile site. And there's no up-voting the same house multiple times -- pumpkin votes have to be earned the old-fashioned way (through superior candy offerings and dedicated spooky decor) one vote at a time.

Read more about Target's Halloween efforts on Ad Age.

Credits

Date
Oct 20, 2015
Brand :
Target
Client :
Target
Agency :
360i
Senior Vice President, Media Guest Engagement and Measurement :
Kristi Argyilan
Chief Creative Officer :
Todd Waterbury
Group Creative Director, Social Media :
Travis Robertson
Creative Director, Social Media + Copywriting :
Jon Baugh
Social Director :
Colleen McDuffe
Content Strategist :
Aaron M. Miller
Chief Creative Officer :
Pierre Lipton
Group Creative Director :
Megan Skelly
Creative Director :
Daniel Bremmer
Creative Director :
Alex Schulhafer
Copywriter :
Marissa Cuconato
Art Director :
Kaleigh McBride
Vice President, Production :
Joe Jaffe
Head of Production :
Chris Kief
Vice President, Technical Delivery :
Robert Durbin
Vice President, Director, Engineering :
Sharda Roodal
Technical Director :
Layne Harris
Innovation Strategist :
Fitz Maro
Senior Integrated Producer :
Laurisa Milici
Group Director, Content Production :
Phil Pessaro
Senior Content Producer :
Pamela Yeh
Still Photographer :
Tim Ireland
Group Account Director :
Meredith Smyth
Account Supervisor :
Katherine Kahn
Vice President, Strategy/Social Marketing :
Orli LeWinter
Strategist :
Kelly Bolick
Digital Media Supervisor :
Erika Mahon
Senior Media Manager :
Josh Reeher
Senior Vice President, Influencer Marketing :
Rebecca McCuiston
Production Company :
The Station
Director :
Ben Flaherty
Executive Producer :
Drew Stein
Executive Producer :
David Weinstein
Line Producer :
Brian Bennhoff
Director, Photography :
Lyle Vincent
Production Designer :
Kai Lee
Key Costumer :
Rabiah Troncelliti
Post Production :
The Station
Producer :
Drew Stein
Producer :
David Weinstein
Editor :
John Reitzes
Flame Artist :
Blase Theodore
Sound Effects :
Brian Krupkin

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Project Type