Target's 'Treatster' Shows Parents Trick-or-Treat Hot Spots
The Bigger the Pumpkin Icon, the More Votes a House Has
Editor's Pick
Target has an innovative way for parents to scout the best trick-or-treat spots: a mobile site called Treatster that uses Google Maps' API to show which houses have the best Halloween spirit.
The site, created with 360i, allows parents to up-vote the best areas by tagging their locations as a "treat." The more "treats" a location has, the larger its pumpkin will appear. Kristi Argyilan, senior VP-media, guest engagement and measurement at Target, said the site is about the joy and excitement of Halloween and "allowing guests to engage in [the] holiday in the way that they naturally would. ... They're tweeting, and they're posting on Facebook. [The mobile site] is really about delighting kids and family when they go trick or treating."
The mobile site won't use specific addresses, and people can't get a "street view" on the mobile site. And there's no up-voting the same house multiple times -- pumpkin votes have to be earned the old-fashioned way (through superior candy offerings and dedicated spooky decor) one vote at a time.
Read more about Target's Halloween efforts on Ad Age.
Credits
- Date
- Oct 20, 2015
- Brand :
- Target
- Client :
- Target
- Agency :
- 360i
- Senior Vice President, Media Guest Engagement and Measurement :
- Kristi Argyilan
- Chief Creative Officer :
- Todd Waterbury
- Group Creative Director, Social Media :
- Travis Robertson
- Creative Director, Social Media + Copywriting :
- Jon Baugh
- Social Director :
- Colleen McDuffe
- Content Strategist :
- Aaron M. Miller
- Chief Creative Officer :
- Pierre Lipton
- Group Creative Director :
- Megan Skelly
- Creative Director :
- Daniel Bremmer
- Creative Director :
- Alex Schulhafer
- Copywriter :
- Marissa Cuconato
- Art Director :
- Kaleigh McBride
- Vice President, Production :
- Joe Jaffe
- Head of Production :
- Chris Kief
- Vice President, Technical Delivery :
- Robert Durbin
- Vice President, Director, Engineering :
- Sharda Roodal
- Technical Director :
- Layne Harris
- Innovation Strategist :
- Fitz Maro
- Senior Integrated Producer :
- Laurisa Milici
- Group Director, Content Production :
- Phil Pessaro
- Senior Content Producer :
- Pamela Yeh
- Still Photographer :
- Tim Ireland
- Group Account Director :
- Meredith Smyth
- Account Supervisor :
- Katherine Kahn
- Vice President, Strategy/Social Marketing :
- Orli LeWinter
- Strategist :
- Kelly Bolick
- Digital Media Supervisor :
- Erika Mahon
- Senior Media Manager :
- Josh Reeher
- Senior Vice President, Influencer Marketing :
- Rebecca McCuiston
- Production Company :
- The Station
- Director :
- Ben Flaherty
- Executive Producer :
- Drew Stein
- Executive Producer :
- David Weinstein
- Line Producer :
- Brian Bennhoff
- Director, Photography :
- Lyle Vincent
- Production Designer :
- Kai Lee
- Key Costumer :
- Rabiah Troncelliti
- Post Production :
- The Station
- Producer :
- Drew Stein
- Producer :
- David Weinstein
- Editor :
- John Reitzes
- Flame Artist :
- Blase Theodore
- Sound Effects :
- Brian Krupkin
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