Snorkeling can be magical, but it comes with annoyances, like the gross rubbery mouthpiece and the saltwater that gets into it. French sporting brand Tribord has reinvented the snorkel mask, and this new film from Paris agency Rosapark makes it look like pure pleasure to wear.
The mask, called the Easybreath and sold in France for about $44, covers the entire face and eliminates the mouthpiece altogether. It also has a mechanism to seal off the air pipe when snorkelers are underwater.
The poetic spot, directed by Fleur & Manu, shows swimmers communing with the manta rays and jellyfish. When the masked humans surface, they look something like sea creatures themselves.
The agency previously worked with Tribord, the water sports brand of retail giant Decathlon, on a separate project for life vests. It pranked yachters by putting seawater in cans and asking them to try it. "Make this your last taste of drowning," the slogan read.