Are 'Truck Guys' More Appealing Than Guys Who Drive Mere Cars?
In Promoting Its Colorado Trucks, Chevrolet Asks Some Tough Questions
Published On
Nov 03, 2014
Editor's Pick
Can driving a truck really make you more appealing? Chevrolet uses humor to float this amusing (but quite possibly true) idea in a series of wry documentary-style videos for its midsize Chevy Colorado truck. In the films, the company places Truck Guy brand deodorant in the aisle of a supermarket; holds focus groups on the appeal of "truck guys" (above); and tells the story of a guy who "trucks up" his dating profile. The films were created by Commonwealth McCann Detroit under Chief Creative Officer Andreas Dahlqvist (who has now moved to Grey).
Credits
- Date
- Nov 03, 2014
- Brand :
- Chevrolet Colorado
- Client :
- Chevrolet Colorado
- Agency :
- Commonwealth/McCann
- Global Chief Creative Officer :
- Andreas Dahlqvist
- Chief Creative Officer :
- Gary Pascoe
- Creative Director/ Copywriter :
- Duffy Patten
- Creative Director/ Copywriter :
- Gary Pascoe
- Creative Director, Art Director :
- Bob Guisgand
- Creative Director, Art Director :
- Andreas Dahlqvist
- Chief Production Officer :
- Brian DiLorenzo
- Executive Producer :
- Kelly Balagna
- Senior Producer :
- Kim Slowik
- Global Director, Strategy :
- Conner Huber
- Global Director, Operations :
- Kate MacNevin
- Production Company :
- Make
- Director :
- Zach Merck
- Executive Producer :
- Dana Locatell
- Line Producer :
- Tim Mack
- Editorial :
- The Station
- Editor :
- Brian Budak
- Editor :
- Conor Kelley
- Executive Producer :
- Hugh Broder
- Senior Producer :
- Adrienne Ng
- Finish :
- The Station
- Audio Post :
- The Lodge
- Engineer :
- Jeff Hinton
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