You're likely familiar with that image of the over-worked Japanese salary-man, bogged down by long days at the office, long nights letting off steam with coworkers and long commutes to and from the office. Quite the lifestyle departure for these men, who were once fun-loving students -- who once had loads of time to enjoy their friends -- and even catch some waves.
Quiksilver Japan and TBWA Hakuhodo are trying to let some of these men reclaim the surf with a new product, the "True Wetsuit." The agency and client teamed up on the innovative product. Unlike the typical one-piece wetsuit, it looks like dapper work wear. However, the suit jacket and pants are made of stretchy neoprene, and the shirt is made with Dryflight, a water repellent fabric developed by Quiksilver and 3M.
In this spot showcasing the product directed by Takumi Shiga, a young salaryman parks his car, catches some waves and flirts with another surfer -- and his suit looks immaculate the whole time. The suits are made-to-order at a price of 300,000 yen, and wait time for the product is two months, from the time the order is placed to delivery.
Of course, the suit comes with a tie to complete the office-appropriate ensemble.