Tubi imagines if the Nerds and Poppi Super Bowl ads were movies in fun little trailers

An invasion of alien greasers certainly would have livened up Poppi’s Super Bowl commercial last night. And that’s exactly what happens in Tubi’s version of it—a mock movie trailer if that imagines a feature-length film version where the plot takes a seriously green and greasy left turn. The “Tubi Movies” campaign was created by Mischief @ No Fixed Address as a companion piece to Tubi’s in-game Super Bowl spot, starring the guy born with the fleshy cowboy head (an ad also made by Mischief). Tubi also partnered with Nerds and e.l.f. for trailers based on spots of theirs. Also read: Watch Tubi’s Super Bowl brand ad showcasing fandom as fleshy hats The Nerds trailer plays off its Super Bowl spot with the giant gummy walking through New Orleans. The e.l.f. trailer references an e.l.f. spot that’s been running for a few weeks with the German scientist who puts the beauty brand’s products through rigorous tests. The spots aired during Tubi’s livestream of the Super Bowl on Sunday. Tubi said it will actually make full-length original movies based off the trailers “if fans clamor for more.” “We’ve seen Tubi fans on social media respond to unbelievable moments with ‘That should be a Tubi movie.’ Bringing that meme to life is what inspired this campaign,” said Nicole Parlapiano, chief marketing officer at Tubi. “We wanted to show marketers that we mean business and our creative breaks through with our massive, engaged audience on our platform. Whether it’s partnering on creative for a campaign on Tubi, creating a bespoke integration into a Tubi Original, or taking over the platform with in-app branding—Tubi is in the business of creating entertaining, streaming-first brand moments.” Mischief saw the interest around Super Bowl advertising as a good moment for Tubi to weigh in through the lens of the vast amount of niche content on the streamer. “What if we could push the spots even further to highlight people’s personal interests?” said Bianca Guimaraes, agency executive creative director. “What if the Poppi ad, for example, turned into an intergalactic romantic high school drama? Or the Nerds spot gave way to a superhero movie with a gummy candy protagonist? If you’ve got that niche in you, chances are it’s in Tubi.” More Creativity coverage from Ad Age: Sign up for our daily Creativity newsletter to see the best stories of the day.

Tubi imagines if the Nerds and Poppi Super Bowl ads were movies in fun little trailers

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