Only a left Twix will get you coffee in candy bar's latest spot

BBDO campaign continues to play on two-sided rivalry

Published On
Jan 24, 2019

Editor's Pick

The ongoing rivalry between left Twix and right Twix in the candy bar's latest campaign is heating up again in the manner of Donald Trump vs. Nancy Pelosi.

In the latest spot from the Mars brand, a passive-aggressive coffee machine will only serve those who are eating a left Twix. For the beleaguered right Twix person, it's out of order. Just for him. 

Whether or not this is a political commentary on America's current situation, we're not sure (although the PR's note, saying that "any competing press release from Right Twix claiming they are 'The perfect partner for coffee' is, regretfully, 'fake news'" would suggest it could be). 

The ad is directed by Brian Billow of O Positive for BBDO New York. 

 

Credits

Date
Jan 24, 2019
Client:
Twix
Agency:
BBDO-New York
Chief Creative Officer, Worldwide:
David Lubars
Chief Creative Officer, New York:
Greg Hahn
Executive Creative Director:
Peter Kain
Executive Creative Director:
Gianfranco Arena
Senior Creative Director:
Peter Alsante
Senior Creative Director:
Tom Kraemer
Creative Director:
Bianca Guimaraes
Director of Integrated Production:
David Rolfe
Group Executive Producer:
Amy Wertheimer
Executive Producer:
Anthony Curti
Executive Producer:
Melissa Tifrere
Production Company:
O Positive
Director:
Brian Billow
Director of Photography:
Christophe Lazenberg
Executive Producer:
Ralph Laucella
Executive Producer:
Marc Grill
Producer:
Craig Repass
Edit House:
MackCut
Editor:
Nick Divers
Assistant Editor:
Kenneth Munoz
Executive Producer:
Gina Pagano
Mixer:
Sam Shaffer
Visual Effects:
Smigital

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