Only a left Twix will get you coffee in candy bar's latest spot
BBDO campaign continues to play on two-sided rivalry
Editor's Pick
The ongoing rivalry between left Twix and right Twix in the candy bar's latest campaign is heating up again in the manner of Donald Trump vs. Nancy Pelosi.
In the latest spot from the Mars brand, a passive-aggressive coffee machine will only serve those who are eating a left Twix. For the beleaguered right Twix person, it's out of order. Just for him.
Whether or not this is a political commentary on America's current situation, we're not sure (although the PR's note, saying that "any competing press release from Right Twix claiming they are 'The perfect partner for coffee' is, regretfully, 'fake news'" would suggest it could be).
The ad is directed by Brian Billow of O Positive for BBDO New York.
Credits
- Date
- Jan 24, 2019
- Client :
- Twix
- Agency :
- BBDO-New York
- Chief Creative Officer, Worldwide :
- David Lubars
- Chief Creative Officer, New York :
- Greg Hahn
- Executive Creative Director :
- Peter Kain
- Executive Creative Director :
- Gianfranco Arena
- Senior Creative Director :
- Peter Alsante
- Senior Creative Director :
- Tom Kraemer
- Creative Director :
- Bianca Guimaraes
- Director of Integrated Production :
- David Rolfe
- Group Executive Producer :
- Amy Wertheimer
- Executive Producer :
- Anthony Curti
- Executive Producer :
- Melissa Tifrere
- Production Company :
- O Positive
- Director :
- Brian Billow
- Director of Photography :
- Christophe Lazenberg
- Executive Producer :
- Ralph Laucella
- Executive Producer :
- Marc Grill
- Producer :
- Craig Repass
- Edit House :
- MackCut
- Editor :
- Nick Divers
- Assistant Editor :
- Kenneth Munoz
- Executive Producer :
- Gina Pagano
- Mixer :
- Sam Shaffer
- Visual Effects :
- Smigital
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