Uber is donating rides for people to get their vaccines in campaign fronted by Spike Lee

PSA directed by Tyler Mitchell is promoting the program

Published On
Apr 26, 2021

Editor's Pick

Uber is doing its part to promote the COVID-19 vaccination program by giving people free rides to and from their appointments, in a campaign fronted by Spike Lee.

The ride hailing firm is donating 10 million free rides, plus allowing others to donate towards providing more via its in-app donation button, supported by the PayPal Giving Fund.

The program is being promoted via a PSA, created via R/GA, directed by Tyler Mitchell. It shows Lee speaking passionately about the people on his block, and emphasizing that nobody should have to miss out on an appointment just because they cannot afford a ride, or because of their "address, income or skin color." The spot is running on TV, online and social media.

"Many people don't have a reliable way to get to a health center or hospital," said R/GA SVP Executive Creative Director Shannon Washington, in a statement. "Having to drive two or three hours round-trip to see a doctor, or take two or three buses, can be a significant barrier to getting quality care. With this Uber campaign and through Spike’s voice and Tyler’s vision, the message is clear -- communities and companies can come together to help close the inequity gap in order for everyone to get a shot."

"At Uber, we're committed to helping ensure transportation is not a barrier to getting a vaccine," stated Uber Director of Social Impact Julia Paige. "That's why we've launched the in-app Uber Donate feature and the Vaccine Access Fund. With the help of nonprofit organization Local Initiatives Support Corporation, we'll help those most in need reach a vaccine."

Credits

Date
Apr 26, 2021
Client :
Uber
Agency :
R/GA
Vice President Marketing :
Thomas Ranese
Global Executive Creative Director :
Danielle Hawley
Global Head of Marketing Mobility :
Laura Jones
Global Creative Director :
Chris Polychronopolous
Global Director of Creative Production :
Carey Head
Global Brand Manager :
Max Hollander
Program Manager :
Jenise Fritz
Head of Program Management :
Courntie Cotillo
Head of Product Marketing Safety :
Nick Silver
Global Social Media Mobility :
Erika Brickley
Paid Media Manager :
Gracie Childress
Director of Social Impact :
Julia Paige
US&C Brand Marketing Mobility :
Lindsay Liptok
US&C Brand Marketing Mobility :
Melanie Boudreau
Global Consumer Communications :
Andrew Hasbun
Global Consumer Communications :
Lexi Levin Mitchel
Associate Creative Director Digital :
Mikaela Flynn
Copywriter Digital :
Eriel Tayo
Production Designer :
Vlad Diedov
Executive Creative Director :
Shannon Washington
Executive Creative Director Social Content :
Chapin Clark
Creative Director JJ Lim Creative Director :
Gavin Guidry
Director of Content Production :
Chris Detoy
Senior Integrated Producer :
Sarah Phillips
Senior Content Producer :
Steve Intrabartola
Group Production Director :
Chris Forsythe
MD Client Services :
Nicolina Jennings
Account Director :
Becca Teach
Senior Copywriter :
Senior Art Director :
Corey Thorn
Copywriter :
Kate Ross
Art Director :
Courtney Fay
Director Business Affairs :
Lynda Blaney-Smith
Senior Manager Business Affairs :
Natalie Roback
Senior Connections Planner :
Emily Arnold
Group Director Connections :
Pete Fraser
Strategy Director :
Aaron Harridge
Design Director :
Pawel Rokicki
Senior Strategist :
Langston Williams
ICM Partners :
Karen Sellars
Director and Photographer :
Tyler Mitchell
Vice President at Art Partner :
Candice Marks
Producer at Art Partner :
Kevin Isabelle
Production Company :
All Day Every Day
Partner / Executive Producer :
Arrow Kruse
Executive Producer :
Alex Needles
Line Producer :
Jon Messner
Director of Photography :
Ryan Marie Helfant
Editorial :
Cut + Run
Editor :
Ben McCambridge
Senior Producer :
Eyton Gutman
Post-Production :
Jogger Studios
Senior Producer :
Mike Tockman
Co-Founder & Senior Colorist :
Alex Bickel
Color :
Color Collective
Partner/EVP Head of Music Supervision :
Rob Kaplan
Music :
Premier Music Group
Partner/EVP Head of Music Supervision :
Aaron Mercer
Partner & Mixer :
Tom Jucarone
Mix / Sound Design :
Sound Lounge

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