Uber is donating rides for people to get their vaccines in campaign fronted by Spike Lee
PSA directed by Tyler Mitchell is promoting the program
Editor's Pick
Uber is doing its part to promote the COVID-19 vaccination program by giving people free rides to and from their appointments, in a campaign fronted by Spike Lee.
The ride hailing firm is donating 10 million free rides, plus allowing others to donate towards providing more via its in-app donation button, supported by the PayPal Giving Fund.
The program is being promoted via a PSA, created via R/GA, directed by Tyler Mitchell. It shows Lee speaking passionately about the people on his block, and emphasizing that nobody should have to miss out on an appointment just because they cannot afford a ride, or because of their "address, income or skin color." The spot is running on TV, online and social media.
"Many people don't have a reliable way to get to a health center or hospital," said R/GA SVP Executive Creative Director Shannon Washington, in a statement. "Having to drive two or three hours round-trip to see a doctor, or take two or three buses, can be a significant barrier to getting quality care. With this Uber campaign and through Spike’s voice and Tyler’s vision, the message is clear -- communities and companies can come together to help close the inequity gap in order for everyone to get a shot."
"At Uber, we're committed to helping ensure transportation is not a barrier to getting a vaccine," stated Uber Director of Social Impact Julia Paige. "That's why we've launched the in-app Uber Donate feature and the Vaccine Access Fund. With the help of nonprofit organization Local Initiatives Support Corporation, we'll help those most in need reach a vaccine."
Credits
- Date
- Apr 26, 2021
- Client :
- Uber
- Agency :
- R/GA
- Vice President Marketing :
- Thomas Ranese
- Global Executive Creative Director :
- Danielle Hawley
- Global Head of Marketing Mobility :
- Laura Jones
- Global Creative Director :
- Chris Polychronopolous
- Global Director of Creative Production :
- Carey Head
- Global Brand Manager :
- Max Hollander
- Program Manager :
- Jenise Fritz
- Head of Program Management :
- Courntie Cotillo
- Head of Product Marketing Safety :
- Nick Silver
- Global Social Media Mobility :
- Erika Brickley
- Paid Media Manager :
- Gracie Childress
- Director of Social Impact :
- Julia Paige
- US&C Brand Marketing Mobility :
- Lindsay Liptok
- US&C Brand Marketing Mobility :
- Melanie Boudreau
- Global Consumer Communications :
- Andrew Hasbun
- Global Consumer Communications :
- Lexi Levin Mitchel
- Associate Creative Director Digital :
- Mikaela Flynn
- Copywriter Digital :
- Eriel Tayo
- Production Designer :
- Vlad Diedov
- Executive Creative Director :
- Shannon Washington
- Executive Creative Director Social Content :
- Chapin Clark
- Creative Director JJ Lim Creative Director :
- Gavin Guidry
- Director of Content Production :
- Chris Detoy
- Senior Integrated Producer :
- Sarah Phillips
- Senior Content Producer :
- Steve Intrabartola
- Group Production Director :
- Chris Forsythe
- MD Client Services :
- Nicolina Jennings
- Account Director :
- Becca Teach
- Senior Art Director :
- Corey Thorn
- Copywriter :
- Kate Ross
- Art Director :
- Courtney Fay
- Director Business Affairs :
- Lynda Blaney-Smith
- Senior Manager Business Affairs :
- Natalie Roback
- Senior Connections Planner :
- Emily Arnold
- Group Director Connections :
- Pete Fraser
- Strategy Director :
- Aaron Harridge
- Design Director :
- Pawel Rokicki
- Senior Strategist :
- Langston Williams
- ICM Partners :
- Karen Sellars
- Director and Photographer :
- Tyler Mitchell
- Vice President at Art Partner :
- Candice Marks
- Producer at Art Partner :
- Kevin Isabelle
- Production Company :
- All Day Every Day
- Partner / Executive Producer :
- Arrow Kruse
- Executive Producer :
- Alex Needles
- Line Producer :
- Jon Messner
- Director of Photography :
- Ryan Marie Helfant
- Editorial :
- Cut + Run
- Editor :
- Ben McCambridge
- Senior Producer :
- Eyton Gutman
- Post-Production :
- Jogger Studios
- Senior Producer :
- Mike Tockman
- Co-Founder & Senior Colorist :
- Alex Bickel
- Color :
- Color Collective
- Partner/EVP Head of Music Supervision :
- Rob Kaplan
- Music :
- Premier Music Group
- Partner/EVP Head of Music Supervision :
- Aaron Mercer
- Partner & Mixer :
- Tom Jucarone
- Mix / Sound Design :
- Sound Lounge
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