Today is Oct. 7, which means we are smack dab in the middle of Mercury in retrograde. For those of you who follow such astrological events, that means we’re at that moment where the tiniest planet appears to go backwards in orbit. And since Mercury is the planet most closely associated with communication, travel and technology, its state of being in retrograde apparently will cause all those things to go haywire and just generally screw up your life a bit.
Taco Bell and Uber Eats, however, want to help steel your soul against such negativity. The brands have partnered with Spencer Pratt, the reality star who first made his mark on MTV’s “The Hills,” to create the Nacho Crystal, a talisman designed to bring calm to this Mercury-related chaos. Since his MTV days, Pratt has become something of an entrepreneur, having channeled his well-documented obsession with crystals and their supposed healing powers into his own shop Pratt Daddy.
The Nacho Crystal looks just as it sounds—a nacho-shaped crystal, adorned with a bit of gold to represent dripping cheese. But better than the crystal, perhaps, is the real thing—Mercury Retrogrande Nachos that Taco Bell will be sending to those who order at least $12 worth of food through Uber Eats. Those who order from Taco Bell through the platform will get a chance to win the Pratt-approved chip-shaped amethyst bling.
To get the word out about the promotion, Pratt stars in the above video teaser, which also pokes fun at his love for hummingbirds.
“Mercury in retrograde is no joke and I do whatever I can to combat those bad vibes from extra quality time with my hummingbirds to cleansing my crystal collection and more,” he said in a statement. “I've always been a Taco Bell superfan and was so pumped to team up with Uber Eats and Taco Bell to bring together my two favorite things, crystals and nachos."
The campaign was created out of Special Group, the agency behind Uber Eats’ “Tonight I’ll Be Eating” celebrity mashup campaign, which most recently featured Elton John and Lil Nas X.