Uber Eats taps Leslie Jones—and Leslie Jones—for March Madness campaign
Latest in the 'Tonight I'll Be Eating' campaign sees the actor/comedian joined by herself as they get ready to chow down for the tournament
Editor's Pick
To ring in March Madness, Uber Eats continues its “Tonight I’ll Be Eating” campaign with the help of Leslie Jones—and Leslie Jones.
The brand and its agency Special Group have had plenty of fun mining the idea of unexpected pairs, uniting the likes of Sir Patrick Stewart and Mark Hamill, as well as Jonathan Van Ness and Simone Biles. And now, to celebrate Uber Eats' role as the "Official Delivery Partner" of March Madness, Jones appears in a veritable “Lesliepalooza” alongside various versions of herself, including the 2020 Leslie who for a whole year has been waiting for the tournament to come around, and the 2021 Leslie, who can’t wait to finally say goodbye to 2020.
The idea highlights Uber Eats’ March Madness “Double the Madness” promotion, which will give customers “Buy One, Get One” deals every day throughout the basketball tournament.
“March Madness is my favorite time of the year.... After all, I played a little hoops myself," said Jones in a statement. "Since we missed out last year, I’m going full on Lesliepalooza this year with Uber Eats.”
Smuggler's Guy Shelmerdine, who directed Uber Eats' previous "Tonight I'll Be Eating" U.S. spots and its "Wayne's World"-themed Super Bowl campaign was back to direct the new ads.
This isn’t the first time a brand has shown “multiple” versions of a celebrity within a single film. The idea is reminiscent of The Atlantic’s more serious 2017 “Question Your Answers” campaign, in which actor Michael K. Williams interrogates his many selves on the idea of being "typecast."
Credits
- Date
- Mar 15, 2021
- Client :
- Uber Eats
- Agency :
- Special Group
- Production Company :
- Smuggler
- VP Global Marketing :
- Thomas Ranese
- Global Executive Creative Director :
- Danielle Hawley
- Head of Marketing US & Canada :
- Georgie Jeffreys
- Global Head of Brand :
- Shivram Vaideswaran
- Global Executive Producer :
- Otto Linwood III
- Head of Brand Campaigns U.S. & Canada :
- Lauren Hussey
- Global Creative Director :
- Natalie Purbrick
- Senior Business Affairs Manager :
- Rashad Suarez
- Global Social Media Lead :
- Chris Jackson
- Global Consumer Communications :
- Lexi Levin Mitchel
- Marketing Manager :
- Vrinda Jhawar
- Media Manager :
- Gracie Childress
- Founding Partner / CEO :
- Lindsey Evans
- Founding Partner / Managing Director :
- Cade Heyde
- CCO / Partner :
- Tom Martin
- CCO / Partner :
- Julian Schreiber
- CCO / Partner :
- William Gelner
- Executive Creative Director :
- Dave Horton
- Executive Creative Director :
- Matthew Woodhams-Roberts
- Creative Director :
- Alex Kaplan
- Creative Director :
- Barry Katz
- Art Director :
- Amy Su
- Account Director :
- Evelyn Borgatta
- Account Supervisor :
- Chloe Seitz
- Senior Producer :
- Marisa Wasser
- Stills Producer :
- Jasmine Sarbaz
- Business Affairs :
- Jeff Estow
- Celebrity Management :
- The Marketing Arm
- Celebrity + IP Procurement VP :
- Matt Fleming
- Production :
- Smuggler
- Director :
- Guy Shelmerdine
- Co-Founder :
- Patrick Milling-Smith
- Co-Founder :
- Brian Carmody
- Executive Producer :
- Allison Kunzman
- Chief Operating Officer :
- Andrew Colon
- Head of Production :
- Alex Hughes
- Producer :
- Donald Taylor
- Edit :
- CARTEL
- Editor :
- Andy Mcgraw
- Editor :
- Matt Berardi
- Editor :
- Dusten Zimmerman
- EP :
- Lauren Bleiweiss
- EP :
- Alaina Zanotti
- Asst :
- Zach Edwards
- Asst :
- Roy Herbert
- Producer :
- Sarah Schachte
- VFX :
- Parliament
- Color :
- MPC Color
- Colorist :
- Dimitri Zola
- Color Assist :
- Taylor Pool
- Executive Producer Color :
- Meghan Lang
- Senior Color Producer :
- Diane Valera
- Associate Producer :
- Phoebe Torsilieri
- Sound + Mix Company :
- Eleven
- Audio Post Studio :
- Eleven
- Mix/Sound Design :
- Jordan Meltzer
- Asst Mixer :
- Marco Tornillo
- Executive Producer :
- Melissa Elston
- Producer :
- Jeff Martin
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