Uber Eats taps Leslie Jones—and Leslie Jones—for March Madness campaign

Latest in the 'Tonight I'll Be Eating' campaign sees the actor/comedian joined by herself as they get ready to chow down for the tournament

Published On
Mar 15, 2021

Editor's Pick

To ring in March Madness, Uber Eats continues its “Tonight I’ll Be Eating” campaign with the help of Leslie Jones—and Leslie Jones.

The brand and its agency Special Group have had plenty of fun mining the idea of unexpected pairs, uniting the likes of Sir Patrick Stewart and Mark Hamill, as well as Jonathan Van Ness and Simone Biles. And now, to celebrate Uber Eats' role as the "Official Delivery Partner" of March Madness, Jones appears in a veritable “Lesliepalooza” alongside various versions of herself, including the 2020 Leslie who for a whole year has been waiting for the tournament to come around, and the 2021 Leslie, who can’t wait to finally say goodbye to 2020. 

The idea highlights Uber Eats’ March Madness “Double the Madness” promotion, which will give customers “Buy One, Get One” deals every day throughout the basketball tournament.

 

“March Madness is my favorite time of the year.... After all, I played a little hoops myself," said Jones in a statement. "Since we missed out last year, I’m going full on Lesliepalooza this year with Uber Eats.”

Smuggler's Guy Shelmerdine, who directed Uber Eats' previous "Tonight I'll Be Eating" U.S. spots and its "Wayne's World"-themed Super Bowl campaign was back to direct the new ads.

This isn’t the first time a brand has shown “multiple” versions of a celebrity within a single film. The idea is reminiscent of The Atlantic’s more serious 2017 “Question Your Answers” campaign, in which actor Michael K. Williams interrogates his many selves on the idea of being "typecast."

 

Credits

Date
Mar 15, 2021
Client :
Uber Eats
Agency :
Special Group
Production Company :
Smuggler
VP Global Marketing :
Thomas Ranese
Global Executive Creative Director :
Danielle Hawley
Head of Marketing US & Canada :
Georgie Jeffreys
Global Head of Brand :
Shivram Vaideswaran
Global Executive Producer :
Otto Linwood III
Head of Brand Campaigns U.S. & Canada :
Lauren Hussey
Global Creative Director :
Natalie Purbrick
Senior Business Affairs Manager :
Rashad Suarez
Global Social Media Lead :
Chris Jackson
Global Consumer Communications :
Lexi Levin Mitchel
Marketing Manager :
Vrinda Jhawar
Media Manager :
Gracie Childress
Founding Partner / CEO :
Lindsey Evans
Founding Partner / Managing Director :
Cade Heyde
CCO / Partner :
Tom Martin
CCO / Partner :
Julian Schreiber
CCO / Partner :
William Gelner
Executive Creative Director :
Dave Horton
Executive Creative Director :
Matthew Woodhams-Roberts
Creative Director :
Alex Kaplan
Creative Director :
Barry Katz
Art Director :
Amy Su
Account Director :
Evelyn Borgatta
Account Supervisor :
Chloe Seitz
Senior Producer :
Marisa Wasser
Stills Producer :
Jasmine Sarbaz
Business Affairs :
Jeff Estow
Celebrity Management :
The Marketing Arm
Celebrity + IP Procurement VP :
Matt Fleming
Production :
Smuggler
Director :
Guy Shelmerdine
Co-Founder :
Patrick Milling-Smith
Co-Founder :
Brian Carmody
Executive Producer :
Allison Kunzman
Chief Operating Officer :
Andrew Colon
Head of Production :
Alex Hughes
Producer :
Donald Taylor
Edit :
CARTEL
Editor :
Andy Mcgraw
Editor :
Matt Berardi
Editor :
Dusten Zimmerman
EP :
Lauren Bleiweiss
EP :
Alaina Zanotti
Asst :
Zach Edwards
Asst :
Roy Herbert
Producer :
Sarah Schachte
VFX :
Parliament
Color :
MPC Color
Colorist :
Dimitri Zola
Color Assist :
Taylor Pool
Executive Producer Color :
Meghan Lang
Senior Color Producer :
Diane Valera
Associate Producer :
Phoebe Torsilieri
Sound + Mix Company :
Eleven
Audio Post Studio :
Eleven
Mix/Sound Design :
Jordan Meltzer
Asst Mixer :
Marco Tornillo
Executive Producer :
Melissa Elston
Producer :
Jeff Martin

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