Uber is offering rides in life-size toy cars

European campaign via DDB Paris lets you order a brickmobile or a modeling clay car, for free

Published On
Dec 11, 2018

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The French may be rioting on the boulevards of Paris in yellow vests, but fear not! Uber is here with life-size toy cars.

The transport platform, via agency DDB Paris, is running a holiday campaign in Europe that invites people to order free rides in "Uber Toys." In Paris, six different oversize toy autos are on offer: a farm truck, a plasticine car, a rover with a spring, a Lego-like building brick vehicle, a remote-control automobile and a doll van. If customers enter a code, Uber will also donate one euro for each ride to the charity Secours Populaire Français, which helps families in need during the holidays.

Catch it until December 13 in Paris, after which it will roll out to Zurich (Dec. 16-18) and Vienna (Dec. 21-23). 

About

Credits

Date
Dec 11, 2018
Client:
Uber
Agency:
DDB-Paris
Advertiser Manager:
Michelle Lambert
Advertiser Manager:
Julie Touyarot
Advertiser Manager:
Pauline Rigommier
Advertiser Manager:
Lindsay King
Agency Manager:
Paul Ducré
Agency Manager:
Julie Haslé
Agency Manager:
Noémie Pitois
Agency Manager:
Lucas Lahore
Strategic Planner:
Claude-Henri Galbois
Executive Creative Director:
Alexander Kalchev
Creative:
Jean Weessa
Creative:
Mélanie Pennec
Creative:
Jeanne Taillard
Creative:
Timothy Alexandre
TV Production Director:
Fabien Donnay
Production Firm:
Art Bridge – Quad Group
Executive Producer and Co-Founder:
Olivier Bassuet
Production Director:
Claudia Traeger Production
Coordinator:
Nabia Amraoui
Post Production:
Nataly Aveillan
Producer:
Gabriel Dugué
Production Designer:
Arno Roth
Cinematographer:
Balthazar Lab

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