European campaign via DDB Paris lets you order a brickmobile or a modeling clay car, for free
Dec 11, 2018
The French may be rioting on the boulevards of Paris in yellow vests, but fear not! Uber is here with life-size toy cars.
The transport platform, via agency DDB Paris, is running a holiday campaign in Europe that invites people to order free rides in "Uber Toys." In Paris, six different oversize toy autos are on offer: a farm truck, a plasticine car, a rover with a spring, a Lego-like building brick vehicle, a remote-control automobile and a doll van. If customers enter a code, Uber will also donate one euro for each ride to the charity Secours Populaire Français, which helps families in need during the holidays.
Catch it until December 13 in Paris, after which it will roll out to Zurich (Dec. 16-18) and Vienna (Dec. 21-23).