Best of 2014 #6 Interactive/Integrated/Social: Sony Develops Cute Apps to Show Off Its Waterproof Phone

Play Games in the Bath or Sing Karaoke in the Rain

Published On
Aug 20, 2014

Editor's Pick

Through this week, we continue our countdown of the best work of the year in TV/Film, Print/Outdoor/Design and Interactive (IX)/Integrated/Social. See all the Best of 2014 so far here.

At #6 in Interactive/Integrated, to show off the waterproof qualities of the Sony Xperia smartphones, Wieden & Kennedy, Portland created this series of inventive apps and games that could only work when the handsets were submerged in water.

Original Post:

As ruining your smartphone by dropping it in water becomes a thing of the past, smartphone manufacturers are having fun showing off their waterproof handsets this summer. First Samsung challenged Zurich-dwellers to take an underwater selfie. And now Sony has developed a set of cute apps for its Xperia Z1S handsets, that tell you when the phone is in, or out, of water.

The suite of underwater apps includes Goldie, an on-screen fish who gets happy when the phone is submerged, and starts flipping around when it's taken out; a "Tiny Umbrella" that you can put on your phone when it's raining; Plantimal, a mutant creature which you can make grow by watering every day and Sink Sunk, a tiny submarine game you can play in the bath. Rainy-oke lets you sing karaoke in the rain, and Photo Lab lets you "develop" photos by dunking the phone in water. Each app is being promoted by a 30-second video, developed by Wieden + Kennedy Portland, which also helped create the apps.


Aug 20, 2014
Brand :
Sony Xperia
Client :
Sony Xperia
Agency :
Wieden & Kennedy-Portland
Creative Director :
Mike Giepert
Creative Director :
Dan Hon
Creative Director :
Chris Mitton
Copywriter :
Charlie Gschwend
Art Director :
Devin Gillespie
UX Lead :
Jason Sack
Head of Interactive Production :
Pierre Wendling
Interactive Producer :
Tricia Huetig
Interactive Producer :
Andrew Abraham
Director, Strategy :
Anibal Casso
Interactive Strategist :
Justin Micklish
Interactive Strategist :
Matt Hisamoto
Comms Planning :
Lisa Christy
Associate Director, Technology :
Ryan Bowers
Quality Assurance :
Robb Hand
Quality Assurance :
Rachel Mason
Quality Assurance :
Pete Hensing
Executive Creative Director :
Andrew Plimmer
Lead Developer :
Tim Hobbs
Art Director :
Monique Browne
Development Partner :
Digital Creative :
Billy McDermott
Producer :
Jen Fiske
Director :
Sean Pecknold
Executive Creative Director :
Susan Hoffman
Executive Creative Director :
Joe Staples
Production Company :
The Academy
Editorial Company :
Development Partner :

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