Eerie underwater rockers show how drowning kills in silence

Campaign by Havas Lisbon coincided with World Drowning Prevention Day

Published On
Jul 27, 2022

Editor's Pick

Monday (July 25) was the second ever World Drowning Prevention Day, and this week the World Health Organization is calling on the global community to "do just one thing" to prevent drowning as one of the leading global causes of death, particularly among children.

Havas Lisbon did its part with a PSA for the Association for the Promotion of Child Safety (APSI) in Portugal, where drowning is the second leading cause of accidental death among children and young people. It graphically illustrates how death by drowning is a silent killer with a simple creative idea: a heavy metal band performing in a swimming pool. We see the rockers playing their instruments and singing under the water, and we can hear their (somewhat muffled) sounds. Then, the camera rises above the surface of the pool, and in eerie contrast we hear nothing except the rustling of the wind and birdsong.

According to APSI, child drowning usually occurs in familiar surroundings such as bathtubs, garden ponds, pools, lakes, rivers, the seashore or even in buckets, during very short lapses in supervision. The association wanted to highlight to viewers that they will not hear any noise because children do not make noise while thrashing around in the water, they simply drown in complete silence.  

The film was directed by Enrique Escamilla from Garage with original music by Fred Ferreira.

Credits

Date
Jul 27, 2022
Client :
Association for the Promotion of Child Safety
Agency :
Havas-Lisbon
ECD :
Paulo Pinto
Creative Director :
Jose Vieira
Senior Art Director :
Sávio Hatherly
Senior Copywriter :
Bernardo Tavares
Client Services Director :
Sergio Resende
Junior Account :
José Cerdeira
Trainee Account :
António Barreto
President :
Sandra Nascimento
Communication and Institutional Relations :
Rosa Afonso
Production Company :
Garage Films
Director :
Enrique Escamilla
Executive Producer :
Miguel Varela
Executive Producer :
Cláudia Costa
Production Director :
Celina Morais
Casting Director :
Ricardo Moura
Post-production Coordinator :
Bia Pereira
Editor :
Andre Adam
Assistant Director :
Nuno Dray
Casting :
Miguel Coelho
Casting :
Antonio Alvim
Casting :
Svend Jensen
Grade :
Lightfilm
Online :
Ingreme
Music :
Fred Ferreira
Mix Sound :
Dizplay
Diver :
Tiziana Cipreia
Diver :
Pedro Carona
Diver :
Paulo Campos
Production Assistant :
Paulo Buisel
Production Assistant :
Miguel Varela
Managing and Creative Partner :
Ana Torres
Senior Content Project Manager :
Francisco Ladeira
Strategic Consulting Manager :
Frederico Caetano
Chief Investment Officer :
Vitor Dourado
Negotiation Manager :
Paulo Santos

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