An ungrateful son checks his father in to an old folks home, in this ad for Tulipan, out of Y&R Argentina. He fills out the paperwork -- giving his sister's phone number instead of his own -- and then takes a tour of home with his father and the nurse. The dreary and depressive interior of the place doesn't faze him either, and he leaves his father there. But, as with most of life's lowest moments, there's a lesson to be learnt.