Univision: Your America

Campaign

Published On
Jan 13, 2021

Description

Univision tapped Ready Set Rocket ahead of the 2016 presidential election to create a campaign that would mobilize the Hispanic community, and engage a new generation of voters.

We created Your America: a nonpartisan, issues-based voter registration platform, that supplied people with the tools they needed to make their voices heard. From online editorial to broadcast PSAs, the Your America platform built awareness through partnerships with Univision's vast network of properties. Robust Q&A, polling location finders, text message reminders, sample ballots, candidate info, and bilingual updates kept users involved and informed.

Univision’s Your America platform attracted over 100,000 newly registered voters across the U.S. The website garnered over 400,000 active users, while over 160,000 people subscribed to the bilingual text message service. In the end, we did more than help Hispanic Americans register to vote. We helped them understand the importance of their voice.

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Credits

Date
Jan 13, 2021
Agency :
Ready Set Rocket
Client :
Univision
Executive Creative Director :
Aaron Harvey
Creative Director :
Cole Sletten
Art Director :
Anastasia Kuznetsova
Senior Designer :
Han-Chia Chen
Designer :
Siena Tan
Technical Director :
Gareth Price
Developer :
Dylan Gluck
Digital Strategy :
Kitty Tsang
Digital Marketing Analyst :
Rachel Fernandez
Production Director :
Christina Alberto
Digital Producer :
Danielle Menkens

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