Karlie Kloss and Others Unleash Their Creativity in Adidas Women's Campaign

Hard Work Is Not Enough, Says Brand

Published On
Jan 31, 2017

Editor's Pick

Supermodel Karlie Kloss is among the female stars of Adidas's latest women's campaign, which centers on the brand's ongoing mantra that hard work alone is not enough -- it's creativity that makes the difference.

The campaign, by 72andSunny, includes a multi-athlete TV spot, seen here, and a short film series that profiles 15 female athletes around the globe. Kloss appears alongside fitness influencer WNBA All-Star Candace Parker and soccer star Becky Sauerbrunn, among others.

The TV spot will air globally in more than 20 countries, including during the the Super Bowl Pre-Game Show, NBA All-Star Game, and The Academy Awards. Smuggler's Henry-Alex Rubin is the director.