To demonstrate how easy cotton is to wash and care for, a new campaign for Cotton Inc. features models posing with all kinds of food perilously close to spillage on their clothes. For example: a man in a white shirt lies on his back with a glass of red wine balanced on his chest, and a woman dangles a chain of iced donuts like a bangle from her wrists, while another, also dressed in white, has spaghetti with red sauce draped from her arms.

Agency DDB New York teamed up with photographer Jimmy Marble to create the imagery, which is featured on full-sized printed calendars and on Instagram. The images will also appear on Cotton's other social media channels and within their care tips section on a website, unstainyourstyle.com. The campaign will run all year long.