Mentos : UP2U Launch

So many options.

Published On
May 17, 2011

Editor's Pick

Mentos is launching a new UP2U gum pack giving buyers not one, but two flavors to choose from. Continuing with this theme, The Martin Agency has launched a campaign that asks consumers to dial in to 1-800-304-UCHOOSE, where they'll be bombarded with a litany of increasingly ridiculous choices to make. Those who hold out long enough will learn which gum is right for them.


May 18, 2011
Brand :
Client :
Agency :
The Martin Agency
Chief Creative Officer :
John Norman
Group Creative Director :
Keith Cartwright
Senior Art Director :
Dustin Artz
Copywriter :
Andrew Beckman
Print Producer :
Kay Franz
Digital Producer :
Travis Smith

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