Mentos : UP2U Launch
So many options.
Published On
May 17, 2011
Editor's Pick
Mentos is launching a new UP2U gum pack giving buyers not one, but two flavors to choose from. Continuing with this theme, The Martin Agency has launched a campaign that asks consumers to dial in to 1-800-304-UCHOOSE, where they'll be bombarded with a litany of increasingly ridiculous choices to make. Those who hold out long enough will learn which gum is right for them.
Credits
- Date
- May 18, 2011
- Brand :
- Mentos
- Client :
- Mentos
- Agency :
- The Martin Agency
- Chief Creative Officer :
- John Norman
- Group Creative Director :
- Keith Cartwright
- Senior Art Director :
- Dustin Artz
- Copywriter :
- Andrew Beckman
- Print Producer :
- Kay Franz
- Digital Producer :
- Travis Smith
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Project Type