Reebok : Upaway

Published On
Mar 21, 2014

Description

StrawberryFrog New York has developed the latest Reebok Classics advertising campaign. "We are excited about our first work for Reebok Classics," says Scott Goodson, CEO of StrawberryFrog New York. "Reebok was my absolute favs when I was in school, so it's pretty incredible to have executed this campaign for the Classics."

Reebok has been an integral part of youth sports and street culture for the last 3 decades. Launched in '87, Classic Running began as an athletic shoe, but quickly gained popularity with those more interested in style than sports. The goal of the StrawberryFrog, Reebok's creative partner, was to celebrate the history represented by Reebok Classics, and to make them relevant to a new generation.