UPS to make its New York Fashion Week debut

UPS and Martin Agency take charitable platform to NYFW

Published On
Feb 10, 2022
20220210_UPS-NYFW_3X2.png

Editor's Pick

There are few places that UPS hasn’t ventured. But for the first time this weekend, it will deliver fashion on the runway at New York Fashion Week as part of its “Proudly Unstoppable” initiative.

In addition to acting as NYFW’s official logistics partner, it will launch a limited-edition apparel line called “Be Unstoppable Gear,” featuring t-shirts, joggers, hats, water bottles, wireless speakers and backpacks. The line will be available in a pop-up shop at New York City's Spring Studios during NYFW and through the campaign’s website.

UPS NYFW

The shipping company is also partnering with In the Blk, a non-profit for emerging Black designers, to put on a group runway show featuring Black fashion brands Khiry, House of Aama and Third Crown. All proceeds from UPS’s “Be Unstoppable Gear” collection will benefit In the Blk.

The fashion show will take place on February 13 at Spring Studios.

The NYFW campaign is the latest extension of UPS’s “Proudly Unstoppable” platform. Created during the pandemic to help struggling minority-owned businesses, the charitable initiative donated $580,000 in grants to diversely-owned businesses in 2021.

UPS NYFW delivery van