Dr. Martens : Veer

For cult client Dr. Martens, San Francisco agency Buder Engel & Friends recently drafted documentary director Doug Pray -- the filmmaker behind the feature docs Scratch and Hype

Published On
Sep 08, 2004

Editor's Pick

For cult client Dr. Martens, San Francisco agency Buder Engel & Friends recently drafted documentary director Doug Pray -- the filmmaker behind the feature docs Scratch and Hype -- to make six short films about Londoners who, like Dr. Martens' tag says, live "Outside of Ordinary." Collectively titled Veer, the series was shot -- via L.A.-based production company Oil Factory -- on Super 16 with subjects that include a motorcycle messenger and a full-time roadie. The series is being promoted with a cinema trailer in the U.K., and will be screened at some festivals, but its primary delivery channel will be the web, on a site designed by Oregon-based interactive agency Summit Projects.

Credits

Date
Sep 09, 2004
Music Company:
HUM
Production Company:
Oil Factory
Interactive Agency:
Summit Projects
Client:
Dr. Martens
Director:
Doug Pray
Editor:
Doug Pray
Executive Producer:
Billy Poveda
Head of Production:
Jay Wakefield
Producer:
James Pluda
Agency:
Buder Engel and Friends
Brand:
Dr. Martens

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Project Type